Brand Tone

Reliable and Trustworthy, Accessible and Friendly, Stylish and Contemporary, Value-Oriented, Unpretentious

Brand Values

• •Quality
• •Style
• •Affordability/Value
• •Reliability
• •Sustainability

Best Practices

• •Emphasize Reliability and Quality: Consistently mention the Seiko backing and the brand's heritage ("Since 1982") to reinforce trust and dependability. Use words like "durable," "trusted," "quality," and "reliable."
• •Keep it Accessible and Clear: Use straightforward language that is easy to understand. Avoid overly technical jargon or pretentious phrasing. The tone should feel friendly and approachable.
• •Highlight Style and Versatility: Showcase the variety of designs and how they fit into different lifestyles (e.g., "for work, play, and everything in between," "a style for every story"). Use descriptive words that evoke contemporary aesthetics.
• •Focus on Value: While not explicitly saying "cheap," convey the idea of getting excellent quality and style for a reasonable price. Phrases like "affordable quality," "great value," or "smart choice" can be effective.
• •Maintain a Positive and Confident Voice: The copy should reflect confidence in the product's attributes and the brand's legacy. Be enthusiastic but grounded. Ensure visual content (imagery and videos) aligns with this positive and stylish yet accessible tone.

Social Perception

A Dependable Choice, Good Value for Money, A Brand for Everyone, Associated with Seiko, A Practical and Stylish Option

Copy Examples

• •Headline: Lorus: Style You Can Count On, Every Second of the Day. Body: Since 1982, Lorus has brought you watches that blend contemporary design with the trusted quality of Seiko. Discover your perfect timepiece today.
• •Social Media Post (Image of a sports watch in action): Caption: Ready for any adventure. The Lorus Sport collection: Durable, dependable, and designed to keep up with your active life. #LorusSport #AdventureReady #WatchOfTheDay #PoweredBySeiko
• •Product Description Snippet (for a classic watch): Text: Timeless elegance meets modern reliability. Our Classic collection offers sophisticated designs that are built to last, making every moment memorable. Quality you can trust, style you’ll love.
• •Website Banner (Promoting a new collection): Text: Discover the New Collection! Fresh designs, same Lorus promise: Quality watches for every style and every day. Explore now!
• •Email Subject Line (for a newsletter): Subject: Find Your Everyday Style Companion with Lorus Watches