Brand Tone

Inspirational & Resilient, Nostalgic & Comforting, Heartfelt & Sincere, Grateful & Hopeful, Approachable & Personal

Brand Values

• •Cherishing Life & The Present Moment
• •Resilience & Overcoming Adversity
• •Nostalgia & Emotional Connection
• •Authenticity & Self-Expression
• •Giving Back & Purpose
• •Beauty in the Everyday

Best Practices

• •Emphasize Hope and Resilience: Even when discussing challenging themes like illness, frame the narrative around strength, gratitude, and the beauty of life.
• •Use Evocative and Sensory Language: Describe art not just visually, but in terms of the feelings and memories it evokes (e.g., "comfort on a wall," "feels like a deep breath," "takes you back to childhood summers").
• •Maintain a Thread of Gratitude: Consistently express thankfulness – for life, for support, for the ability to create – reflecting a core aspect of the brand's origin.
• •Reinforce the "Why": Subtly weave in the brand's purpose beyond profit, such as the donation to cancer research, to highlight the values driving the art.
• •Share personal stories and connect with viewers on a personal level.

Social Perception

Talented and Emotionally Evocative Artist, Inspirational Figure, Creator of Meaningful Art, Genuine and Approachable, Brand with a Conscience

Copy Examples

• •Join me in finding comfort and inspiration in art that speaks to the soul.
• •Plus, every purchase helps fund vital cancer research.
• •You don't need permission.
• •And remember, 10% of every sale supports cancer research.
• •Lorraine's story of overcoming cancer is a powerful anchor for her brand voice.