Tono de Marca

Artisanal, Elegant, and Heartfelt

Valores de Marca

• •Craftsmanship and Quality
• •Individuality and Uniqueness
• •Heritage and Tradition
• •Customer Connection

Mejores Prácticas

• •Always emphasize the "hand-painted" and "unique" aspects of the ties. Use phrases like "wearable art," "one-of-a-kind," and "crafted by hand" to reinforce the artisanal nature of the brand.
• •Mention the "40 years of experience" and the "family-run" nature of the business in your copy. This builds trust and adds a layer of authenticity that resonates with customers.
• •Choose words that convey sophistication and quality. Describe the ties with rich adjectives that appeal to the senses, such as "vibrant hues," "delicate patterns," and "luxurious silk."
• •Frame the products as more than just accessories. They are personal expressions of style and thoughtful gifts for loved ones. Use customer-centric language that focuses on how the tie will make the wearer feel.
• •Ensure that all photography and visual content align with the brand's elegant and artistic tone. High-quality images that showcase the intricate details of the ties are crucial for maintaining brand consistency.

Percepción Social

The public perception of lornaneary is overwhelmingly positive. Customers see the brand as a source of high-quality, unique, and beautiful products, often associated with special occasions and thoughtful gift-giving. It is perceived as artistic, authentic, and trusted.

Ejemplos de Copy

• •Wear a Masterpiece. Discover Our Hand-Painted Silk Ties. Each tie in our collection is more than an accessory; it's a piece of wearable art. Hand-painted by designer Lorna Neary, our pure silk ties offer a unique touch of elegance for the modern gentleman. Express your individuality with a design that's as unique as you are.
• •The Perfect Gift for the Man Who Has Everything. Struggling to find a gift that truly stands out? A Lorna Neary hand-painted silk tie is a thoughtful and unique present for any occasion. From birthdays to anniversaries, give a gift that tells a story of craftsmanship and timeless style.
• •A Family Tradition of Artistry, Woven into Every Tie. For over 40 years, our family has been dedicated to the art of silk painting. This passion is woven into every tie we create, resulting in a product that's not just made, but lovingly crafted. Experience the difference of a true artisanal treasure.
• •From Covent Garden to Your Wardrobe. For decades, our hand-painted silk ties have been a beloved fixture at London's iconic Covent Garden. Now, you can bring a piece of this artistic heritage home. Browse our online collection and find the perfect tie to elevate your style.
• •Unleash Your Inner Artist. Bold Designs for a Bold Personality. Why blend in when you were born to stand out? Our collection of abstract and vibrantly colored silk ties are for the man who isn't afraid to make a statement. Each design is a celebration of color and creativity, hand-painted to perfection.