Tono de Marca

Professional, Efficient, and Cost-Conscious. Direct, solution-oriented, focusing on clarity, reliability, and tangible business benefits for business owners, especially in the fitness industry.

Valores de Marca

• •Efficiency
• •Cost-Effectiveness
• •Reliability and Partnership
• •Customization
• •Innovation

Mejores Prácticas

• •Focus on "What's In It For the Business": Always frame the copy around tangible business benefits: cost savings, time savings, increased member satisfaction, and operational efficiency. Use direct, benefit-driven headlines.
• •Use Professional and Precise Language: Avoid slang, overly casual phrasing, or vague marketing claims. Use specific data when possible (e.g., "2,000 wipes per roll," "reduce costs by X%").
• •Speak as a Partner, Not Just a Seller: Use collaborative language like "we partner with you," "together, we can," and "your custom solution." This reinforces the value of a long-term relationship.
• •Maintain a Consistent Visual Identity: Ensure all written content is presented in a clean, professional format that mirrors the website's aesthetic—uncluttered and straightforward.
• •Keep it Solution-Oriented: Every piece of copy should address a potential client pain point (e.g., empty dispensers, high costs, wasted staff time) and immediately present Lorino's product or system as the definitive solution.

Percepción Social

Perceived as a specialized, serious, and knowledgeable B2B partner within the German fitness industry. The brand is seen as a no-nonsense, reliable supplier focused on delivering functional and economic benefits through direct business relationships rather than public social engagement. There is little to no perception among the general public due to the absence of a broad social media presence.

Ejemplos de Copy

• •Headline: Stop Wasting Time on Empty Dispensers. Body: Your members notice when the little things are overlooked. Our innovative hygiene systems guarantee 100% availability and cut down your team's refill time by 80%. Partner with Lorino Hygiene and focus on your members, not your supplies.
• •Subject: Turn Your Hygiene Costs Into a Profit Center. Body: What if your soap dispensers could pay for themselves? Lorino Hygiene offers customized concepts that not only streamline your supplies but also open up new revenue streams through in-studio advertising space. Let's build a smarter hygiene solution for your business.
• •Headline: 2,000 Wipes. Zero Hassle. Body: Keep your high-traffic fitness areas pristine with FIT-WIPES. Our high-capacity rolls mean fewer changes, less waste, and lower costs per use. The professional standard for a cleaner, safer gym.
• •Headline: One Partner for All Your Hygiene Needs. Body: From the front desk to the locker room, Lorino Hygiene provides a unified, cost-efficient system for your entire facility. We deliver reliability, consistency, and a standard of cleanliness your members will appreciate. Get your custom quote today.
• •Script for a Sales Call Introduction: "Hello, [Client Name]. This is [Your Name] from Lorino Hygiene. We specialize in helping fitness studios like yours reduce their operational costs and improve hygiene standards with our all-in-one systems. I noticed you operate multiple locations and wanted to show you how we can standardize your supplies and save you significant budget in the process."