Brand Tone

aspirational yet accessible, vibrant, and friendly

Brand Values

• •Celebration of Colour & Joy
• •Curated Quality
• •Support for Ethical & Local Production
• •Connection to Place
• •Purposeful Gifting

Best Practices

• •Lead with Colour and Joy: Always use vibrant, positive, and descriptive language. Words like "vibrant," "joyful," "stunning," "beautiful," and "colourful" should be staples in the brand's vocabulary, reflecting the name and core mission.
• •Tell the Story Behind the Product: When possible, highlight the origin of a product. Mention if it's Australian-designed, ethically made, fair trade, or handcrafted. This reinforces the brand's values and adds a layer of meaning for the customer.
• •Connect to the Coast: Weave the Merimbula and Sapphire Coast identity into the copy. Use coastal imagery and language (e.g., "perfect for a day at the beach," "colours of the coast") to ground the brand in its desirable location.
• •Emphasize "Purposeful" and "Curated": Use phrases like "handpicked," "thoughtfully selected," and "gifts with meaning" to communicate that the products are not just objects, but carefully chosen items designed to add value and beauty to life.
• •Maintain a Friendly & Accessible Tone: Write as if you are speaking to a friend. Use a warm, inviting tone on social media, in emails, and on the website. Engage with customer comments personally to build a strong community around the brand.

Social Perception

The public perceives Lorikeet Lane as a premier, vibrant, and "one-of-a-kind" gift and homewares boutique in Merimbula, known for its unique, high-quality, and ethically sourced selection. It is associated with color, style, and considered a must-visit for both tourists seeking special souvenirs and locals looking for unique gifts. The owner's authentic story adds to its appeal and community resonance.

Copy Examples

• •Just landed! Say hello to the perfect weekend accessory. These stunning vegan leather totes are spacious enough for a trip to the market or a day at the beach. We're in love with these vibrant, go-anywhere colours. Find your new favourite in-store now! #LorikeetLane #Merimbula #ShopLocal #CoastalLiving #NewArrival
• •Start your morning with a splash of joy. Each mug in this stunning four-piece set is handcrafted, featuring a unique glaze that mirrors the beautiful blues of the Sapphire Coast. Perfectly weighted and a delight to hold, they're designed to turn your daily coffee ritual into a beautiful moment. A thoughtful gift for new homeowners or a well-deserved treat for yourself.
• •Inside: Colourful Finds to Brighten Your Week
• •Visiting beautiful Merimbula? Don't go home without a piece of the Sapphire Coast. Lorikeet Lane offers a unique collection of colourful homewares, Australian-designed gifts, and beautiful accessories. Find us on Market Street for a gift that s as memorable as your trip.
• •Colourful Gifting with Purpose. Discover unique, handpicked treasures that bring joy to everyday life. Shop our new collection.