Brand Tone

passionate, authentic, and approachable

Brand Values

• •Exceptional Design & Timelessness
• •Performance over Prestige (Accessibility & Affordability)
• •Watches Made to Be Worn (Durability & Utility)
• •Authenticity & Transparency
• •Community Engagement

Best Practices

• •Infuse copy with genuine enthusiasm for vintage watches, mechanical movements, and the joy of owning a well-crafted timepiece. Reflect the founders' love for what they do.
• •Consistently position the watches as partners in the owner's life and adventures, pieces that will gather memories and stories over time.
• •Use clear, straightforward language. Avoid overly technical jargon unless explaining a specific benefit. Maintain a transparent and honest voice, similar to how the founders engage with the community.
• •Focus on the combination of quality, thoughtful design, and fair pricing. Reinforce the idea that exceptional watches don't need to be exclusive or excessively expensive.
• •Reference the classic designs and utilitarian spirit of mid-century watches, while assuring customers of modern reliability and build quality suitable for contemporary life.

Social Perception

Lorier is generally perceived very positively within the watch enthusiast community as offering high quality for the price, vintage appeal with modern reliability, passionate and responsive founders, thoughtful design, and a growing reputation.

Copy Examples

• •Headline: Your Everyday Companion, Built for a Lifetime of Stories. Body: Inspired by the golden age of watchmaking, your Lorier isn't just a timepiece; it's a testament to enduring style and rugged reliability. Ready for every chapter of your life.
• •Headline: Classic Soul, Modern Craft. Body: We pour our passion for vintage design into every Lorier watch, creating timepieces that feel timeless from day one. Experience the romance of a mechanical heart, built for today's adventures.
• •Headline: More Than a Watch. It's a Lorier. Body: Forget fleeting trends. Our watches are crafted with purpose, blending mid-century charm with the robust performance you need. Join a community that values authentic design and watches made to be worn.
• •Headline: The Spirit of Vintage, Reimagined. Body: At Lorier, we believe a great watch tells your story. That's why we meticulously design each piece to be as versatile and dependable as the classics that inspire us. Adventure awaits.
• •Headline: Accessible Craftsmanship. Enduring Style. Body: Experience the joy of a beautifully made mechanical watch without the luxury markup. Lorier offers timeless designs and reliable performance, making quality watchmaking available to all who appreciate it.