Brand Tone

Authentic & Traditional, Warm & Welcoming, Artistic & Aesthetic, Passionate & Personal, Sensory & Evocative

Brand Values

• •Authenticity: Offering genuine Moroccan experiences, whether through food or interior design.
• •Craftsmanship: Valuing and promoting handmade products and traditional techniques.
• •Quality: Commitment to fresh ingredients in the restaurant and high-quality, unique items in the shop.
• •Cultural Immersion: Providing a taste of Moroccan culture, art, and hospitality in Vienna.
• •Aesthetic Beauty: Celebrating the rich, vibrant, and detailed artistry of Moroccan design.
• •Hospitality: Creating a welcoming environment for guests and customers.

Best Practices

• •Embrace Storytelling: Share the inspiration behind dishes, the origins of handcrafted items, and the cultural significance of Moroccan traditions. Talk about Mustapha and Marietta's passion and their connection to Morocco.
• •Use Sensory Language: Appeal to sight, smell, taste, and touch. Describe the vibrant colors, the aroma of spices, the texture of textiles, and the flavor profiles of the food.
• •Highlight Authenticity and Craftsmanship: Consistently emphasize the genuine Moroccan recipes, the handmade nature of the interior products, and the skills of the artisans.
• •Maintain a Warm and Inviting Voice: Write as if you are welcoming a guest into your home. Use friendly, approachable language that reflects Moroccan hospitality.
• •Visual Consistency: Ensure that the language used in copy is mirrored by the visuals on the website and social media – rich colors, beautiful settings, and details that evoke Moroccan aesthetics.

Social Perception

Positive Reputation, Authentic Experience, Aesthetic Appeal, Destination for Moroccan Culture, Good Value (for some), Special Occasion Spot

Copy Examples

• •Headline (Restaurant): \"Step into a Viennese Secret: L'Orient, Where Morocco's Heart Beats.\" *Body:* \"Let the aroma of spices guide you. At L'Orient, every dish is a journey, every corner a story. Taste authentic Moroccan tajines and couscous, handcrafted with passion, in an ambiance that whispers tales of Fes and Marrakesh. Book your escape tonight.\"
• •Headline (Shop): \"Bring Home the Soul of Morocco. Discover L'Orient Interiors.\" *Body:* \"More than just decor, it's a feeling. Our curated collection of handmade Moroccan treasures – from intricate Zellige tables to glowing brass lanterns – is waiting to transform your space. Each piece, a testament to timeless craftsmanship. Visit our store on Alserbachstrasse or explore online.\"
• •Social Media Post (Instagram - Image of a beautifully set table with Moroccan food): *Caption:* \"An invitation to gather. ✨ Experience the warmth of Moroccan hospitality and the richness of our traditional flavors, right here in Vienna. Tag someone you'd love to share this moment with! #LorientWien #MoroccanCuisine #ViennaFood #AuthenticTaste #OrientalVibes\"
• •Product Description (Shop - for a handmade ceramic bowl): *Text:* \"Hand-thrown and painted by artisans in Safi, this vibrant ceramic bowl carries the sunshine and spirit of Morocco. Perfect for serving your favorite dishes or as a stunning centerpiece, it’s a unique piece of art that tells a story of tradition and skill.\"
• •Email Subject (Newsletter): \"✨ A Taste of Marrakesh, A Touch of Magic for Your Home | L'Orient News\" *Snippet:* \"Dear [Customer Name], This month, we're celebrating the vibrant patterns of Zellige mosaics and the comforting spices of our signature Lamb Tajine. Discover new arrivals in our interior shop and seasonal delights at L'Orient restaurant...\"