Brand Tone

Elegant & Refined, Artistic & Architectural, Contemporary & Timeless, Personal & Expressive, Confident & Understated

Brand Values

• •Craftsmanship & Quality
• •Design & Aesthetics
• •Ethical Choices & Responsibility
• •Individuality & Self-Expression
• •Timelessness & Durability
• •Quiet Luxury

Best Practices

• •Embrace Architectural & Artistic Language: Consistently use vocabulary that reflects the brand's design inspiration (e.g., "sculptural," "volumetric," "clean lines," "abstract," "structural integrity," "design narrative"). This reinforces the unique aesthetic.
• •Highlight Craftsmanship & Provenance: Always mention "handmade," "Belgian craftsmanship," "atelier," and the quality of materials (e.g., "responsibly sourced 18k gold," "sterling silver," "precious gemstones"). This builds trust and emphasizes value.
• •Maintain an Elegant & Refined Voice: Avoid overly casual slang or overly aggressive sales language. The tone should be sophisticated, calm, and confident, reflecting the "quiet luxury" of the pieces.
• •Focus on Individuality & Timelessness: Frame the jewellery not just as accessories, but as personal expressions and enduring pieces. Use phrases like "express your narrative," "timeless elegance," "a piece to treasure for a lifetime."
• •Visual Consistency is Key: Ensure that the language used in copy is always complemented by high-quality, artistic imagery that reflects the same minimalist, architectural, and elegant aesthetic seen on the website and successful social media posts. The visual and textual narratives must align.

Social Perception

High-Quality & Luxurious, Unique & Artistic, Sophisticated & Elegant, Reputable & Skilled, Personal & Meaningful

Copy Examples

• •Headline: Define Your Space. Adorn Your Story. Body: Experience Lore Van Keer: Where architectural vision meets the art of handmade jewellery. Each piece, a testament to Belgian craftsmanship, sculpted from responsibly sourced gold and silver to echo your unique narrative. Discover quiet luxury that speaks volumes.
• •Headline: Beyond Trends. Beyond Time. Body: Lore Van Keer crafts more than jewellery; we craft legacies. Our designs, born from abstract inspiration and meticulous skill, offer a contemporary elegance that endures. Wearable art that becomes a part of you.
• •Headline: The Geometry of Elegance. Body: Lines, form, and precious materials converge. Lore Van Keer jewellery is an exploration of contrast and harmony, designed for the confident individual. Handcrafted in Belgium, each creation is a refined statement of personal style.
• •Headline: Quiet Craft. Outspoken Beauty. Body: Discover the essence of new luxury with Lore Van Keer. Our architectural pieces, meticulously handcrafted from 18-carat gold and sterling silver, invite a personal connection. Subtle, yet undeniably captivating.
• •Headline: Your Story, Cast in Gold. Body: Collaborate with Lore Van Keer to bring your vision to life. Our bespoke design service transforms your inspirations into unique, handcrafted jewellery—a timeless reflection of your individuality, expertly forged in our Belgian atelier.