Brand Tone

aspirational, glamorous, and confident

Brand Values

• •Luxury and Quality
• •Empowerment
• •Style and Elegance

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive guide that outlines the brand's tone, voice, and style. This document should include approved terminology, a list of words to avoid, and examples of on-brand copy.
• •Maintain Consistency Across All Channels: Ensure that the brand's voice is consistent across the website, all social media platforms, email marketing, and customer service communications.
• •Train Your Team: Everyone who communicates on behalf of the brand, from marketing to customer service, should be trained on the brand's voice and tone to ensure a unified customer experience.
• •Listen to Your Audience: Pay attention to how your audience communicates and what language resonates with them. This can provide valuable insights for refining the brand's voice.
• •Review and Refine: Regularly review all public-facing content to ensure it aligns with the established brand voice. Be open to refining the tone as the brand evolves and the market changes.

Social Perception

The public perception of LORETA is somewhat polarized. On one hand, it is seen as a go-to brand for glamorous and eye-catching event wear. On the other hand, there is significant negative feedback regarding customer service, shipping delays, and inconsistencies in product quality, leading to a perception of unreliability for some consumers.

Copy Examples

• •Command the room from the moment you enter. Our new collection of evening wear is designed for the woman who is both the art and the artist. Discover your power.
• •Soak in the sun with confidence. Our latest swimwear collection is crafted to celebrate your form, blending luxurious comfort with unforgettable style.
• •Elegance is now within reach. Indulge in our seasonal sale and find the piece that speaks to the powerful woman you are.
• •Dressed in LORETA, every street is a runway. #LORETA
• •An invitation to luxury. Be the first to experience our new arrivals, curated for the moments that define you.