Brand Tone

Elegant & Sophisticated, Appreciative & Respectful, Story-driven & Evocative, Authentic & Passionate

Brand Values

• •Craftsmanship & Artistry
• •Cultural Heritage & Tradition
• •Authenticity
• •Quality
• •Ethical Practices & Artisan Support
• •Sustainability
• •Timeless Elegance

Best Practices

• •Embrace Storytelling: Weave narratives into product descriptions, social media posts, and blog content to connect emotionally with the audience.
• •Use Evocative and Respectful Language: Choose words that reflect elegance, artistry, and cultural significance. Avoid overly casual slang or overly aggressive sales language.
• •Highlight the "Why": Continuously reinforce the brand's values – support for artisans, preservation of tradition, sustainability.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the high-quality, elegant visuals used on the website and social media.
• •Develop a Brand Lexicon: Create a list of preferred (and to-be-avoided) words and phrases that align with the brand's identity.

Social Perception

Positive: Generally perceived as a purveyor of beautiful, high-quality, authentic Indian handcrafted textiles and jewelry. Trusted Source for Traditional Wear: Seen as a destination for those seeking genuine handcrafted sarees and a connection to Indian heritage. Appreciation for Curation.

Copy Examples

• •Unveiling a whisper of tradition, woven with threads of dreams. This Kanjeevaram silk, a masterpiece born from generations of artistry, carries the soul of its weaver. Drape yourself in a legacy of elegance. #HouseofTaamara #HandloomHeritage #SilkSaree #ArtisanCrafted #TimelessTradition
• •Experience the gentle embrace of pure, handloom cotton. Each motif on this saree is a testament to the patient artistry of our skilled weavers, a quiet celebration of sustainable craftsmanship. Perfect for the woman who finds beauty in simplicity and story in every thread. #SupportArtisans #SustainableFashion #IndianTextiles
• •Celebrate with Heritage: Discover House of Taamara's New Festive Saree Collection
• •More than just a saree, it's a piece of India's heart. At House of Taamara, we curate exquisite, handcrafted sarees directly from artisan communities, preserving ancient weaving traditions. Discover timeless elegance, ethically sourced. Shop now. [Link] #HandcraftedSarees #EthicalFashion #IndianCulture
• •House of Taamara is a sanctuary for India's finest handcrafted textiles. We are dedicated to celebrating the unparalleled skill of our artisans and preserving the rich tapestry of our weaving heritage for a global audience that cherishes authenticity and timeless design.