Brand Tone

Elegant & Sophisticated, Personal & Passionate, Quality-Focused, Empowering & Expressive

Brand Values

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Uniqueness & Exclusivity
• •Resilience & Personal Journey
• •Inner Connection

Best Practices

• •Embrace Storytelling: Weave the founder's personal journey and the brand's origin story into product descriptions, About Us sections, and even social media (if developed) to reinforce passion and resilience.
• •Use Evocative Language: Consistently employ words that convey elegance, luxury, exclusivity, and artistry (e.g., meticulous, radiant, bespoke, heritage, vision).
• •Emphasize terms like handcrafted, fine materials, exclusive design.
• •Focus on Her Story (The Customer): While sharing the founder's story, also frame the copy to resonate with the customer's desire for self-expression, inner connection, and owning something uniquely meaningful.
• •Maintain consistency in tone and messaging across all platforms and customer touchpoints to build a strong and recognizable brand identity.

Social Perception

Emerging/Niche, High-End/Luxury Aspirant

Copy Examples

• •Elevate your style with a Lorens Giron original.
• •Collaborate with Lorena to bring your vision to life, transforming precious materials into a testament to your individuality.
• •Discover designs that embody quality, creativity, and the power of self-expression.
• •Each piece is meticulously crafted with the finest diamonds and luxurious 18K gold, ensuring unparalleled craftsmanship.
• •Lorens Giron jewelry is meant to feel precious and significant; pieces that have a soul, that tell stories and take parts in each person's own journey.