Tono de Marca

Whimsical, Passionate, and Authentic

Valores de Marca

• •Creativity and Self-Expression
• •Community
• •Quality and Craftsmanship
• •Sustainability and Ethics
• •Magic in the Everyday

Mejores Prácticas

• •Always incorporate words like "magical," "enchanting," "whimsical," "wonder," and "fantasy" into headlines, descriptions, and captions to reinforce the core brand atmosphere.
• •Continue to weave Lorena's personal journey into the brand narrative. Mentioning that she is a "self-taught artist" or that designs are "hand-drawn" adds authenticity and value.
• •Explicitly mention "eco-friendly packaging," "high-quality materials," and "handmade" in product descriptions and website footers. This reinforces brand values at the point of purchase.
• •Ensure all visuals—from product photos to social media graphics—adhere to the established aesthetic: colorful, fantastical, and slightly ethereal. This creates a recognizable and immersive brand world.
• •When responding to comments, writing newsletters, or creating video content, maintain the passionate, friendly, and authentic tone of the artist herself. Address the community as fellow magic-seekers and art lovers.

Percepción Social

Overwhelmingly positive: viewed as a trusted, inspirational artist with high-quality products and an engaged community.

Ejemplos de Copy

• •Art that feels like magic. Explore our world of whimsical stickers, enchanting stationery, and handcrafted goods, made with passion and a sprinkle of stardust.
• •Your everyday essentials just got a magical upgrade! ✨ Introducing our new [Product Name]. Hand-drawn, crafted with care, and designed to bring a little more wonder to your world. Tap to shop and find your new favorite.
• •From a spark of an idea... to a little piece of magic you can hold. ✨ Every design is a story. What story should we tell next?
• •A little magic for your inbox… 💌
• •Capture your dreams, plans, and secret spells on our [Product Name] Notepad. Each page is a blank canvas for your imagination, framed by art that inspires. 100% eco-friendly, because magic shouldn't cost the earth.