Brand Tone

Elegant, Empowering, and Sophisticated.

Brand Values

• •Female Empowerment
• •Mexican Identity
• •Quality and Style
• •Uniqueness and Authenticity

Best Practices

• •Develop a Brand Lexicon: Create a list of "on-brand" words (e.g., empower, confidence, sophisticated, elegant, unique, crafted) and "off-brand" words (e.g., cheap, cute, trendy, sale). Use this list to ensure all copy, from product descriptions to social media, shares a unified voice.
• •Speak Directly to Your Ideal Customer: Use "you" and "your" to create a direct and personal connection. Frame the product benefits around how they will make *her* feel and what they will help *her* achieve, aligning with the value of empowerment.
• •Focus on Storytelling, Not Just Selling: Every piece of clothing has a purpose. Tell the story behind a collection, the inspiration for a design, or how a garment is intended to make the wearer feel. This elevates the brand beyond simple transactions.
• •Ensure Visuals and Text are Cohesive: The elegant, sophisticated tone of the copy must be mirrored in all visual content. High-quality photography, clean graphic design, and a consistent color palette are crucial for reinforcing the brand's identity.
• •Maintain Consistency Across All Platforms: If and when Lorela expands to social media or other marketing channels, the established tone and values must remain consistent. An Instagram caption should feel like it was written by the same "person" who wrote the website's "About Us" page. This builds brand trust and recognition.

Social Perception

Limited and Neutral.

Copy Examples

• •Elegance That Empowers. Discover collections designed to celebrate your confidence. Welcome to Lorela.
• •Born in the heart of Mexico, Lorela is more than a brand—it's a celebration of the modern woman. We believe in the power of a perfect dress and the confidence it inspires. Each piece is crafted not just to be worn, but to become a part of your story.
• •The Isabella Dress: Where sophistication meets effortless grace. With its fluid silhouette and meticulously tailored details, this piece isn't just an outfit—it's a statement. Command every room you walk into with poise and confidence. Made for the woman who leads.
• •Your style should be as unique as your ambition. Our Sofia Blouse is designed for the moments that matter—from the boardroom to a celebratory brunch. How do you wear your confidence? #LorelaWoman #HechoEnMexico
• •Inside: Your New Power Outfit Awaits