Brand Tone

Passionate & Dedicated, Story-driven & Informative, Authentic & Transparent, Community-focused & Approachable, Craft & Artisanal

Brand Values

• •Quality
• •Storytelling/Heritage (Lore)
• •Faith & Integrity
• •Craftsmanship & Expertise
• •Community
• •Purity & Health

Best Practices

• •Embrace Storytelling: Always look for the 'lore.' Whether it's the origin, the farmer, the tasting notes, or the founders' journey, weave a narrative into your copy. Make it more than just a product; make it an experience.
• •Highlight Quality and Craftsmanship: Use descriptive language that conveys the care, expertise, and meticulous processes involved (e.g., 'Nordic roasted,' 'small-batch,' 'lab-tested,' 'optimum flavor,' 'delicately roasting').
• •Maintain Authenticity and Transparency: Be open about your values, sourcing, and even the faith that underpins the business, where appropriate. This builds trust. Avoid overly corporate or generic language.
• •Educate and Inform: Share your knowledge. Explain terms, processes, and flavor profiles in an accessible way. Position yourselves as passionate experts guiding customers on their coffee journey.
• •Community-Centric Language: Engage with your audience warmly. Reference your local roots (North Idaho) and foster a sense of connection, whether online or in person. Use inclusive language that invites people into the 'Lore' experience.

Social Perception

High-Quality Roaster, Knowledgeable and Passionate, Ethical and Values-Driven, Community-Oriented, Dedicated to the Craft

Copy Examples

• •Instagram Post (Image: Close-up of freshly roasted beans): Each bean tells a story, a whisper of its journey from a sun-drenched mountain to our North Idaho roastery. We listen intently, roasting in small batches to unlock the unique ‘lore’ within. Taste the dedication, the craft, the story. #LoreCoffeeRoasters #StoryInEveryCup #SpecialtyCoffee #IdahoRoasters #CraftCoffee
• •Website Homepage Banner: More Than Coffee. It's Lore. We meticulously source and roast unique coffees, honoring the farmers and the distinct flavors of each origin. Discover the story behind your brew. Lab-tested for purity, roasted with passion. [Shop Our Coffees]
• •Facebook Ad (Targeting local community): From our North Idaho home to yours. Lore Coffee Roasters is built on faith, community, and an unwavering commitment to exceptional coffee. Join us at the [Farmers Market Name] this Saturday and taste the difference passion makes. #BonnersFerryCoffee #IdahoPanhandle #SupportLocal #LoreRoasters #SpecialtyCoffee
• •Product Description (for a new single-origin coffee): Unveiling [Coffee Name] from the [Region] highlands. Cultivated by [Farmer/Co-op Name], these beans carry notes of [Flavor Note 1] and a hint of [Flavor Note 2], a testament to their unique terroir. We’ve roasted them Nordic style to let their true character shine. Every cup is an invitation into their story. #KnowYourCoffee #SingleOrigin #LoreCoffee #EthicallySourced
• •Twitter Post: The science of the roast, the art of the flavor. At Lore, we’re dedicated to bringing out the most exquisite tastes the coffee world has to offer. What story will your cup tell today? Explore our latest arrivals. #SpecialtyCoffee #CoffeeRoasting #FlavorJourney #Lore