Brand Tone

Inspirational and Encouraging, Reverent and Sincere, Modern and Bold

Brand Values

• •Faith Expression
• •Strength and Protection
• •Community and Fellowship
• •Mission and Evangelism

Best Practices

• •Lead with the 'Why': Always connect the product back to the core mission. Don't just sell a t-shirt; sell a piece of armor, a conversation starter, or a declaration of faith. The purpose behind the product is your strongest selling point.
• •Use 'You' and 'We' to Foster Community: Speak directly to the customer ('You are protected') and use 'we' to create a sense of shared belief and community ('We are the unashamed'). This builds a tribe, not just a customer base.
• •Balance Reverence with Modern Language: While the topics are sacred, the language should be accessible and contemporary. Avoid overly complex theological jargon or archaic phrasing. Write as if you are talking to a friend at a modern church.
• •Incorporate Scripture Naturally: When using Bible verses or references, integrate them smoothly into the copy rather than just stating them. Explain why that verse is important and how the design reflects its message.
• •Maintain a Consistent Voice Across Platforms: The tone on TikTok can be more casual and behind-the-scenes, but it should still be inspirational and mission-focused. The voice on the website can be more declarative, but it must remain encouraging. Ensure the core values of Faith, Strength, and Community are present in all communications.

Social Perception

The public and its customers perceive Lord's Armor as an authentic and genuine Christian brand. It is seen as a small business with a clear purpose, which fosters a sense of connection and trust with its audience. The brand is viewed as a positive force within its niche, providing high-quality, meaningful products for the Christian community.

Copy Examples

• •Suit up for the spiritual battle. Our 'Armor of God' collection isn't just apparel —it's your daily reminder that you are protected and powerful in Him. Wear your faith, live your strength. #LordsArmor #ArmorOfGod #FaithOverFear
• •WEAR YOUR CONVICTION. Modern Apparel for the Unashamed Believer.
• •A New Way to Share Your Faith Is Here… 🙏
• •Don't Just Talk About Your Faith. Wear It. Tired of generic clothing? Lord's Armor creates bold, Christ-centered apparel that makes a statement. Each design is a conversation starter, a testament to your belief. Shop the collection now and find your new favorite piece.
• •Embody the strength and majesty of the King. This tee features a powerful depiction of the Lion of Judah, a symbol of Christ's authority and might. Crafted from premium, soft cotton, it’s designed for all-day comfort and durability, making it perfect for sparking conversations and standing firm in your faith. Let your roar be heard.