Brand Tone

Playful and Humorous, Affectionate and Celebratory (of pets), Premium and Artistic, Engaging and Friendly

Brand Values

• •Love for Pets
• •Artistic Quality
• •Customer Satisfaction
• •Capturing Individuality
• •Joy and Celebration

Best Practices

• •Embrace the Whimsy: Consistently use playful language and humor that aligns with the visual style of the portraits. Don't be afraid to be a little silly while still emphasizing quality.
• •Pet-Centric Language: Always keep the focus on the pet as a beloved, valued member of the family. Use terms of endearment and highlight their unique personalities.
• •Highlight the "Masterpiece" Quality: Balance the fun with an emphasis on the artistic skill, quality materials, and the lasting nature of the portraits. Words like "timeless," "cherished," "heirloom," and "artistry" can be effective.
• •Use Storytelling (Customer & Pet Focused): Share customer testimonials and the stories behind the pets in the portraits (with permission). This reinforces the emotional connection and social proof.
• •Maintain an Engaging and Approachable Voice: Whether on social media, email, or website copy, ensure the tone is friendly, responsive, and enthusiastic, making customers feel like they are part of a fun and caring community.

Social Perception

Unique and Cherished Gifts, High-Quality, Humorous Art, Excellent Customer Service, A Way to Memorialize and Celebrate Pets

Copy Examples

• •Headline: Behold, Sir Fluffington! (Your Pet’s Reign Starts Now). Body: Is your furry friend more majestic than medieval monarch? We’ll capture their noble spirit in a timeless masterpiece. Transform your beloved companion into the lord or lady they truly are. Order your royal portrait today!
• •Headline: Finally, Artwork as Unique as They Are. Body: Stop searching for a gift that truly wows. At Lord & Lion, we turn your pet's adorable quirks into regal, renaissance-style art. It’s more than a portrait; it’s their personality, immortalized. Get ready for gasps of delight!
• •Headline: Warning: May Cause Uncontrollable Giggles & Happy Tears. Body: Imagine your pet, clad in the finest historical attire, gazing soulfully from a stunning canvas. Our custom portraits are the ultimate conversation starter and a heartfelt tribute to your four-legged family. What will your masterpiece look like?
• •Headline: Your Pet Deserves to Be a Masterpiece. We Make It Happen. Body: From playful pounces to dignified stares, we capture the essence of your pet and transform it into breathtaking, gallery-worthy art. It’s the ultimate way to honor their unique charm. Let’s create something unforgettable together.
• •Headline: The Only Thing Missing From Your Wall? Your Pet, Glorified. Body: Give your cherished companion the royal treatment they deserve. Our artists lovingly craft each portrait to reflect your pet’s distinct character, wrapped in a touch of whimsical grandeur. Create a legacy of love and laughter.