Brand Tone

Premium & Gourmet, Caring & Loving, Health-Conscious & Trustworthy, Joyful & Celebratory

Brand Values

• •Quality & Purity
• •Health & Wellness
• •Love & Bond
• •Transparency
• •Giving Back/Philanthropy
• •Made in the USA

Best Practices

• •Emphasize "Organic Gourmet": Consistently use language that blends premium quality with natural, wholesome goodness. Words like "artisanal," "culinary," "holistic," "organic," and "superfoods" should be staples.
• •Tell the "Why": Regularly weave in the brand's origin story and the inspiration behind Lord Jameson (the therapy dog) to reinforce the values of love, care, and the human-animal bond.
• •Ingredient Transparency is Key: Always highlight the quality of ingredients (USDA organic, human-grade, no artificial anything) and the benefits they offer. This builds trust and caters to health-conscious pet owners.
• •Speak from the Heart: Maintain a warm, loving, and slightly sophisticated tone. Address pet owners as loving "pet parents" and refer to dogs as cherished family members.
• •Visually Align: Ensure all visual content (photography, videography on website and social media) reflects the premium, natural, and joyful aspects of the brand. High-quality images of happy dogs and appealingly presented treats are crucial.

Social Perception

High-Quality & Premium, Trustworthy for Sensitive Dogs, Delicious & Appealing (to dogs), Caring Company

Copy Examples

• •Indulge your loyal companion with Lord Jameson's organic dog treats. Crafted with love and the finest USDA certified ingredients, because they deserve nothing but the best. Pure. Wholesome. Delicious.
• •Nourish the bond you share. Lord Jameson offers a symphony of flavors made from real fruits, vegetables, and botanicals. Healthy treats for a happy dog – that's our promise.
• •Celebrate every moment! From birthdays to 'just because,' our gourmet Lord Jameson treats, like the vibrant Celebration Bash, make any day special. 100% organic, 100% love.
• •Sensitive tummy? Picky eater? Discover the Lord Jameson difference. Our allergy-friendly, easily digestible organic treats are made with ingredients you can trust and flavors your dog will adore.
• •More than just a treat, it's a Lord Jameson moment. Experience the joy of giving with our handcrafted organic delights, proudly made in Colorado, USA. Because true wellness is a treat.