Tono de Marca

Artisanal, Conscious, and Personal

Valores de Marca

• •Craftsmanship & Uniqueness
• •Sustainability & Responsibility
• •Social Impact
• •Transparency
• •Elegance & Playfulness

Mejores Prácticas

• •Lead with the 'Handmade' Story: Always emphasize that the jewelry is handcrafted in Copenhagen. This is a primary differentiator and justifies the brand's quality and price point.
• •Be Specific About Sustainability: Instead of using generic terms, tell the specific stories. Mention the vintage beads, the recycled fabric pouches, and the partnership with Huset Venture. This adds depth and credibility to your claims.
• •Use Personal and Inclusive Language: Write as if you are speaking directly to a friend. Use 'we' and 'you' to foster a sense of community and connection. Share the founders' passion and the brand's journey.
• •Highlight Uniqueness and Scarcity: Remind customers that many pieces are limited edition or one-of-a-kind. This reinforces the value of craftsmanship and encourages timely purchases.
• •Maintain Visual and Textual Harmony: Ensure the photography and visual branding on social media align with the copy. The images should be artistic, personal, and showcase the texture and detail of the jewelry, complementing the artisanal and conscious tone of the text.

Percepción Social

A niche, high-quality, and ethically-minded artisan brand; authentic and transparent; appealing to conscious consumers who value unique, handcrafted items and Scandinavian design.

Ejemplos de Copy

• •Meet the 'Carmine' necklace. Each bead, a mix of vintage glass and new acrylic, is hand-selected and threaded with intention right here in our Copenhagen studio. A wearable piece of art, designed to be as unique as you are. #LorcaJewelry #HandmadeInCopenhagen #SustainableStyle
• •More than just jewelry. Every Lorca piece is a commitment to responsible production and a celebration of unique design. From our hands to yours, with love and purpose.
• •Did you know that your Lorca jewelry comes in a pouch with a special story? Each one is crafted from recycled vintage fabrics by the talented seamstresses at Huset Venture, supporting women in our community. It ’s a small detail with a big impact.
• •The 'Paloma' bracelet weaves together stories of the past and present. Made with a vibrant collection of vintage beads, this piece is designed and handmade in our Copenhagen workshop. Because we believe in zero overproduction, the 'Paloma' is a limited edition, ensuring your style remains beautifully unique.
• •From Anja and Barbara's shared passion for unique finds to your personal jewelry collection. Every piece we design is infused with our love for craftsmanship and sustainable creation. Thank you for being part of our journey. #FoundersStory #Lorca #ArtisanJewelry