Brand Tone

whimsical, fun, playful, and friendly

Brand Values

• •Creativity and Whimsy
• •Joy and Happiness
• •Quality
• •Personality and Attitude
• •Community

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., whimsical, playful, friendly, enthusiastic, humorous) with examples of do's and don'ts. Share this with anyone creating content.
• •Use Storytelling: Weave narratives around the characters and themes in the designs. Loralie Harris herself has shared poems and histories of her characters, which helps maintain a consistent, engaging, and personal tone.
• •Consistent Visuals and Language: Ensure that the language used in all communications (website, social media, product descriptions, emails) aligns with the playful and colorful nature of the designs themselves.
• •Engage with Enthusiasm: When interacting with customers on social media or other platforms, maintain the friendly, cheerful, and approachable tone. Use emojis and exclamation points where appropriate to convey warmth and fun.
• •Highlight the "Why": Remind your audience of the joy and creativity your products aim to inspire. Focus on the positive emotions and the fun experience of using Loralie Designs, reinforcing the core values.

Social Perception

Generally positive with love for unique, cute, and fun designs, but recently impacted by negative perceptions due to company closure, unfulfilled orders, and refund issues.

Copy Examples

• •Headline: Dive into a World of Whimsy! ✨ Body: Unleash your creativity with Loralie Designs! Our fabrics and embroidery patterns are bursting with playful characters and vibrant colors, ready to bring joy to your next masterpiece. Get ready to smile! Call to Action: Shop the Fun!
• •Headline: Sew Happy, Be Happy! 😄 Body: Looking for designs with a dash of darling and a heap of happy? Loralie Designs brings you quirky, lovable artwork that’ll make your sewing projects sing. Perfect for quilts, gifts, and a little everyday cheer! Call to Action: Discover Your Next Project!
• •Headline: Warning: May Cause Excessive Giggling! 😉 Body: Our fabrics are known for their contagious charm! From sassy ladies to playful pets, Loralie Designs infuses every thread with personality. What will you create today? Call to Action: Explore the Collections!
• •Headline: Add a Splash of Loralie to Your Life! 🎨 Body: Life’s too short for boring fabric! Let Loralie Designs brighten your world with unique, artist-created prints and embroidery that are as fun to work with as they are to admire. Call to Action: Find Your Favorite!
• •Headline: Get Ready to Fall in Love with Crafting Again! ❤️🧵 Body: Loralie Designs is all about sparking joy and inspiring your inner artist. Our delightful characters and cheerful patterns are waiting to become your next cherished creation. Call to Action: Start Stitching Happiness!