Brand Tone

Approachable, artisanal, and playfully transparent with a neighborly, warm, and personal vibe that avoids corporate coldness.

Brand Values

• •Handmade Authenticity
• •Personal Connection
• •Nature-Inspired Design
• •Island Heritage
• •Craftsmanship
• •Accessibility
• •Individuality

Best Practices

• •Highlight the handmade narrative by emphasizing the artisanal process to justify value and uniqueness.
• •Maintain a humorous edge using playful language to keep the brand relatable and human.
• •Ensure visual-verbal alignment by using evocative language that mirrors the nature and island-inspired aesthetic.
• •Focus on the 'perfect gift' angle to address the shopper's desire for finding special and personal items.
• •Use direct and transparent calls-to-action to ensure the customer journey remains simple and seamless.

Social Perception

Perceived as a 'boutique discovery' brand that offers thoughtful, high-quality gifts, fostering a sense of trust and intimacy between the artist and the customer.

Copy Examples

• •Wear a piece of the islands wherever you go. 🌿 Our Monstera Leaf earrings are hand-painted with love, ensuring no two pairs are exactly alike. Find the pair that feels like it was made just for you. #LopakaImages #HandmadeJewelry
• •Tired of boring coasters? 🐢 Bring the spirit of the Pacific into your living room with our Hawaiian Honu Tile Coasters. Durable, unique, and the perfect conversation starter for your next gathering. Shop the collection now!
• •Artisan touch. Everyday prices. Discover a curated collection of handmade jewelry and home decor designed to bring a little extra magic to your daily life.
• •Want to see what’s cooking in the studio? Stalk us (the polite way!) by joining our newsletter for exclusive drops and behind-the-scenes looks at our latest creations.
• •Protect your surfaces with style. Our Hawaiian-themed cork coasters come in a set of 4, blending eco-friendly materials with timeless island patterns. Practicality never looked this tropical.