Brand Tone

Aspirational yet Accessible, Informative and Helpful, Modern and Design-Oriented, Authenticity and Quality Craftsmanship, Engaging and Customer-Centric

Brand Values

• •Quality
• •Design
• •Fair Price/Accessibility
• •Customer Satisfaction
• •Modernity & Innovation
• •Transparency
• •Inspiration
• •Brazilian Identity/National Production

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your tone (e.g., Modern, Inspiring, Helpful, Authentic, Elegant) and provide "do's and don'ts" for language, sentence structure, and common phrases.
• •Prioritize "Design" and "Quality": Ensure these core values are woven into product descriptions, social media posts, and ads. Use descriptive language that highlights the aesthetic appeal and craftsmanship.
• •Speak to Aspirations, Ground in Reality: Use visuals and language that inspire customers with beautiful spaces, but always bring it back to the attainability, fair pricing, and "real life" application of LOOZ products.
• •Be "Uncomplicated" and Helpful: Just as LOOZ aims for "iluminação descomplicada", ensure the copy is clear, easy to understand, and provides genuine assistance—from product details to lighting advice. Avoid overly technical jargon where simpler terms suffice.
• •Embrace Visual Storytelling with Supportive Copy: Let the high-quality product and lifestyle images do much of the talking, especially on platforms like Instagram and Pinterest. Use concise, evocative copy that complements the visuals and reinforces the brand's modern, design-forward identity. Add calls to action that encourage engagement and exploration.

Social Perception

Positive Association with Design and Modernity, Seen as a Direct Source (Factory), Reliable for Product Information, Engaged Community (Small but Present)

Copy Examples

• •Headline: Illuminate Your World, Beautifully. Body: Discover LOOZ: Where exclusive design meets everyday living. Our Brazilian-made lighting is crafted to transform your space. Explore collections that inspire. Call to Action: Shop Modern Lighting.
• •Headline: The Secret to a Brighter Home? It's LOOZ. Body: Don't just light a room, define it. From sleek pendants to ambient wall sconces, find the perfect lighting, direct from our factory to you. Quality design, uncomplicated. Call to Action: Find Your Perfect Light.
• •Headline: Design That Shines. Prices That Don't Intimidate. Body: At LOOZ, we believe stunning lighting shouldn't be out of reach. Experience the beauty of exclusive, modern designs crafted with passion in Brazil. Call to Action: Discover Affordable Elegance.
• •Headline: Your Vision, Our Expertise. Lighting for Real Life. Body: Not sure where to start? Our team is here to help you choose the ideal lighting solution. Get inspired by our factory-direct collections and bring your dream space to life. Call to Action: Get a Free Consultation / Explore Our Lookbook.
• •Headline: Crafted in Brazil, Loved in Your Home. Body: LOOZ brings you unique lighting fixtures, blending innovative design with quality manufacturing. See why homeowners and designers choose us to create unforgettable ambiances. Call to Action: View Our New Arrivals.