Brand Tone

Comforting, Artisanal, Gentle, Encouraging, and Functional, with a warm and inviting feel.

Brand Values

• •Comfort
• •Craftsmanship & Quality
• •Accessibility & Affordability
• •Style

Best Practices

• •Bridge the two product lines by creating a unified brand story connecting handmade shoes and athletic apparel, using "Comfort for a life in motion" as an overarching theme.
• •Maintain a consistent visual aesthetic across all product photography, using a similar color palette and photo editing style that feels warm, natural, and focuses on texture and detail.
• •Emphasize the "why" behind the products in all copy, explaining the purpose and benefit (e.g., why handmade for quality, why sweat-wicking for comfort).
• •Use a unified voice that remains gentle, encouraging, and centered on customer well-being and comfort, even if the tone shifts slightly from artisanal to functional; avoid overly aggressive or technical jargon.
• •Leverage positive reviews and mentions across all channels (social media, product pages, email newsletters) to build social proof and reinforce the brand's commitment to quality and comfort, especially for the shoe line where perception is mixed.

Social Perception

The social perception of Loovoos is dualistic. Handmade shoes have a mixed perception, appealing due to craftsmanship but facing challenges with customer service. Athletic apparel enjoys a consistently positive perception, seen as good value, comfortable, and effective. Overall e-commerce trust is bolstered by platforms like Shopify and major marketplaces.

Copy Examples

• •Every step tells a story. Our handmade leather sandals are crafted not just for walking, but for wandering. Experience the gentle support and timeless style that moves with you. #Loovoos #HandmadeWithLove #VintageStyle #ComfortInEveryStep
• •Your Search for the Perfect Comfortable Shoe Ends Here. Tired of choosing between style and comfort? At Loovoos, we believe you deserve both. Our artisan-crafted leather shoes feature soft soles and arch support, wrapped in a timeless vintage design. Feel the difference of handmade quality. Shop the collection now for 20% off your first order.
• •Meet the jacket that keeps up with you. Engineered with a breathable, sweat-wicking fabric blend, our slim-fit athletic jacket offers the perfect combination of function and style. Whether you're on a morning run or running errands, thumbholes keep your sleeves in place while side pockets secure your essentials. It's not just a layer; it's your new favorite piece of gear.
• •Step into Autumn with Comfort & Style. Hi [Name], as the leaves begin to change, so should your footwear. Discover our new collection of handmade boots and oxfords, designed to bring warmth and artisanal comfort to your autumn adventures. Explore the styles you'll fall for.
• •Loovoos® Official Site - Handmade Leather Shoes. All-Day Comfort, Effortless Style. Shop Our Collection Of Oxfords & Flats. Soft Soles & Arch Support. Free Shipping On Orders Over $50.