Brand Tone

Approachable and Relatable, Enthusiastic and Positive, Informative and Helpful, Authentic and Transparent, Empowering

Brand Values

• •Natural and Effective Ingredients
• •Australian Made and Owned
• •Customer-Centric
• •Cruelty-Free
• •Accessibility
• •Female Founded
• •Transparency (to a degree)

Best Practices

• •Embrace the Founder's Voice: Continue to weave Maggie's personal story and relatable journey into communications. Her authentic voice is a key differentiator.
• •Highlight "Australian Made & Natural": Consistently emphasize the Australian origin and the use of natural, effective ingredients. This is a core value and appeals to the target audience.
• •Show, Don't Just Tell (with Authenticity): Use real customer testimonials, before & afters (responsibly), and behind-the-scenes content. Avoid overly "salesy" language and let the results and community speak.
• •Be Enthusiastic and Positive, Yet Grounded: Maintain an upbeat and encouraging tone, but temper it with realistic expectations. Acknowledge things like the "tingle" of the lip plumper to build trust.
• •Educate and Empower: Continue providing helpful skincare tips, ingredient information, and demystifying skincare. This positions the brand as a knowledgeable friend, not just a seller of products.

Social Perception

Positive Perception, Skepticism and Mixed Reviews, Engaged Community, Seen as a Growing, Relatable Business

Copy Examples

• •Headline: Tired of flat, lifeless lips? Your Aussie-made secret to a naturally fuller pout is here! ✨ Body: Remember those days of dreaming about plumper lips but shying away from needles or weird chemicals? So do we! That’s why we created our cult-fave Lip Lifter. Packed with gorgeous botanicals and Aussie love, it gives you that beautiful, natural volume you’ve been searching for. Get ready for compliments! #LooselipsLips #AussieBeauty #NaturalPlump
• •Headline: From Farm Life to Fab Skin: Our Founder’s Journey to Your Best Glow! 🌿💖 Body: Our founder, Maggie, swapped city stress for Adelaide Hills serenity and discovered her skin needed some serious TLC! She couldn't find what she needed, so she made it! Looselips Skincare is all about real results, Australian-made goodness, and ingredients that truly work. Join the thousands of Aussie women who’ve found their confidence with us! #LooselipsStory #FemaleFounded #SkincareThatWorks
• •Headline: Say Goodbye to Tired Eyes & Hello to Bright-Eyed Confidence! (Yes, really!) 😉 Body: Dark circles and puffiness got you down? Our Eye Lift+ is like a magic wand for that delicate skin. Made with love in Australia and packed with effective, gentle ingredients, it helps you look as refreshed as you feel. No needles, no fuss, just visibly brighter, firmer skin. Try it and see the Looselips difference! #EyeLiftMagic #AussieSkincare #RefreshedLook
• •Headline: Why Settle for Ordinary? Your Skin Deserves Extraordinary (and Aussie-Made!) 🇦🇺✨ Body: We believe gorgeous, healthy skin shouldn’t be complicated or full of nasties. At Looselips, we pour our hearts (and the best Aussie botanicals!) into every bottle. From our award-winning Lip Lifter to our entire range of skin-loving treats, discover effective, cruelty-free skincare that makes you feel fabulous, inside and out. #LooselipsGlow #AustralianMade #EffectiveSkincare
• •Headline: Real Results from Real Aussies! 💕 See What Everyone’s Talking About… Body: "I’m obsessed! My lips look fuller and feel so soft." - Sarah M. "Finally, skincare that actually delivers! My skin has never felt better." - Jess B. We could talk all day about our amazing products, but our Looselips community says it best! Experience the hype for yourself. #LooselipsReviews #CustomerLove #AussieOwned