Brand Tone

transactional and service-oriented

Brand Values

• •Customer Satisfaction
• •Convenience
• •Accessibility
• •Trust

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy to understand. Avoid jargon or overly creative phrasing that might confuse the core message of convenience.
• •Focus on Customer Benefits: In every piece of copy, from product descriptions to ads, highlight what the customer gains not just product features. Emphasize ease, speed, and safety.
• •Maintain a Reassuring and Trustworthy Voice: Consistently mention service commitments like "Cash on Delivery" and "Customer Satisfaction" to build confidence with potential buyers.
• •Keep it Action-Oriented: Use direct calls-to-action (CTAs) that encourage immediate and easy purchasing, such as "Shop Now," "Order Today," or "Get it Delivered."
• •Be Consistent Across All Touchpoints: Should the brand expand to social media or other marketing channels, ensure the tone remains consistent with the website transactional, helpful, and focused on providing a seamless customer journey.

Social Perception

Due to the absence of social media channels and a lack of online reviews or forum discussions, it is difficult to gauge public perception accurately. The perception is therefore limited to what the brand projects itself: a functional, local e-commerce store. Without customer testimonials or public interaction, the brand lacks a defined social identity. The perception is likely neutral, seen as a practical option for purchasing general goods in its specific service area.

Copy Examples

• •LOORKA: Your everyday needs, delivered free to your door. Shop now and pay on delivery!
• •Skip the hassle. From sunglasses to home essentials, get everything you need with a single click. Free, fast delivery in Accra and Tema. What are you waiting for?
• •Welcome to LOORKA! We're happy to have you. Get ready for the easiest shopping experience just find what you need, and we'll handle the rest. Your satisfaction is our promise.
• •Experience ultimate comfort with our set of four bamboo boxers. Soft, breathable, and durable for daily wear. Order today and enjoy free, fast delivery right to your location.
• •LOORKA - Shop Online in Ghana | Free Delivery | Pay Cash On Arrival