Brand Tone

Warm and Friendly, Positive and Uplifting, Personal and Relatable, Empathetic and Supportive, Slightly Informal and Conversational

Brand Values

• •Joy and Positivity
• •Creativity and Uniqueness
• •Quality and Craftsmanship
• •Resilience and Silver Linings
• •Self-care, Confidence, and Self-love
• •Ethical Considerations and Eco-consciousness
• •Family and Community
• •Making Shopping a Positive Experience

Best Practices

• •Always Lead with Positivity and Warmth: Ensure all communications, from product descriptions to customer service replies, carry an uplifting and friendly tone.
• •Share Your Story Authentically: Continue to weave in the personal journey and family aspect of the business; it builds connection and trust.
• •Emphasize 'Made with Joy/Love': Reinforce the idea that products are not just manufactured but are created with positive intention and care.
• •Engage Genuinely: Respond to comments and messages with the same personal, empathetic, and supportive voice seen in the brand's content. Actively listen to customer feedback.
• •Champion Your Values Consistently: Let values like ethical sourcing, self-love, and resilience shine through in imagery, campaigns, and storytelling, ensuring they are more than just buzzwords.

Social Perception

Positive Customer Feedback: Customers appreciate the product quality, unique designs, and the personal touch of a small business. The cosy, stylish, and mood-boosting aspects of their clothing are well-received. Supportive Community: Engagement on social media indicates a supportive following that resonates with their values of positivity, self-love, and resilience. Authentic and Trustworthy: Sharing their personal story and being transparent about their small-scale, handmade process likely contributes to a perception of authenticity. Empowering: Their messaging around body confidence and self-care positions them as a brand that seeks to empower its customers.

Copy Examples

• •Instagram Post (New Hoodie Launch): Wrapped in warmth, stitched with love! ✨ Our brand new [Hoodie Name] hoodie is here to make your days a little cosier and a lot brighter. Made with ethically sourced fabric and designed in our family studio, it’s more than just a hoodie – it’s a hug you can wear. Perfect for those moments you need a little boost! Link in bio to find your new favourite. #LoopTheLoopDesigns #MoodBoostingFashion #EthicallyMade #SmallBizLove #ComfyAndStylish
• •Facebook Ad (Personalised Gifts): Looking for a gift that truly speaks from the heart? 🎁 Our personalised treasures at Loop the Loop Designs are crafted to bring smiles and celebrate uniqueness. From custom mugs to bespoke [Product Example], each piece is designed with joy by our family for yours. Because the best gifts are personal. Shop the collection: [Link] #PersonalisedGifts #MadeWithLove #FamilyRunBusiness #JoyfulGiving #UniqueFinds
• •TikTok Video Script (Behind the Scenes): (Upbeat, friendly music. Shows quick cuts of designing, printing, packing an order) Hey, lovely people! Jen here from Loop the Loop Designs! Just wanted to share a little peek into how your happy mail gets made. Every sketch, every print, every carefully packed order comes from our little home studio, fueled by creativity and lots of tea! Thanks for supporting our dream and letting us bring a bit of joy to your day! 💕 #SmallBusinessJourney #HandmadeWithCare #DayInTheLife #SupportSmallUK #CreativeProcess
• •Product Description (Yoga Mat Tote Bag): Find your flow and carry your calm with our 'Go With The Flow' Organic Cotton Yoga Mat Tote Bag. Designed for mindful movers, this spacious and stylish bag is ethically made to accompany you on your wellbeing journey. With a handy pouch for your essentials, it’s the perfect companion for bringing a little more peace to your practice. Embrace the calm. #YogaLife #MindfulLiving #EcoFriendlyFashion #LoopTheLoopWellbeing #PositiveVibesOnly
• •Email Newsletter Snippet (Body Positivity Theme): At Loop the Loop, we believe every body is beautiful and deserves to feel amazing in what it wears! This week, we're celebrating YOU – in all your unique glory. Our latest collection is designed for comfort, confidence, and expressing your wonderful self. Because fashion should feel good, inside and out. ✨ [Link to Collection] #WearYourConfidence #SelfLoveJourney #BodyPositivity #FashionThatFeelsGood #LoopTheLoopCommunity