Brand Tone

Passionate, Purpose-Driven, Innovative, Solution-Oriented, Positive, Hopeful, Engaging, Community-Focused, Transparent, Authentic, Witty, Playful, Educational

Brand Values

• •Sustainability
• •Impact
• •Innovation
• •Quality
• •Collaboration
• •Purpose-Driven

Best Practices

• •Ensure every piece of copy, no matter how small, circles back to or reinforces LOOP Mission's core purpose of reducing food waste and promoting a circular economy. This keeps the 'why' at the forefront.
• •While the problem of food waste is severe, the tone should focus on the solutions, achievements, and the positive change LOOP Mission and its community are creating. Inspire hope and action, rather than guilt.
• •Celebrate the 'rescued,' 'imperfect,' or 'surplus' nature of the ingredients as a unique selling proposition and a testament to resourcefulness, while always emphasizing the high quality, deliciousness, and health benefits of the final product.
• •Use inclusive, empowering language that invites consumers to be active participants in the mission. Share milestones and impact data as collective wins.
• •Maintain an enthusiastic and passionate voice about the mission and the products, but don't be afraid to incorporate witty wordplay or a lighthearted approach where appropriate, ensuring it always aligns with the brand's innovative and positive spirit.

Social Perception

Highly Positive, Admirable, An Innovative Leader, Ethical, Responsible, A Provider of High-Quality Products, Inspiring, Trustworthy

Copy Examples

• •Headline: Rescued. Reimagined. Ridiculously Good. Body: We see treasure where others see trash. LOOP Mission transforms perfectly imperfect fruits, veggies, and food industry 'oopsies' into delicious cold-pressed juices, craft beers, and so much more. Every sip helps fight food waste. Join the movement! #TasteTheMission
• •Headline: Don't Call It Waste. Call It Potential. Body: 58% of food is wasted. We didn't like that statistic, so we're changing it. At LOOP Mission, surplus ingredients get a delicious new life – from vibrant juices to unique gins. Good for you, amazing for the planet. Let's #UpcycleTogether!
• •Headline: Saving the World, One Delicious Sip at a Time. Body: Our secret? We rescue the food industry's outcasts! Perfectly good, but slightly odd-looking or surplus, these ingredients become the stars of our tasty creations. By choosing LOOP Mission, you're helping us reduce food waste and build a circular future. Now that's refreshing!
• •Headline: The Tastiest Revolution Against Food Waste. Body: Who knew fighting for the planet could be so delicious? We did! LOOP Mission is proving that upcycled doesn't mean unappetizing. Our award-winning products are packed with flavor and purpose, all thanks to ingredients that dared to be different. Are you in?
• •Headline: More Taste, Less Waste. It's Our Mission. Body: From farm surplus to your fridge, we're closing the loop on food waste. Our cold-pressed juices, probiotic sodas, and even our soaps are made with love and rescued ingredients. Make your impact delicious. Choose LOOP Mission.