Brand Tone

Aspirational, Reassuring, and Elegant

Brand Values

• •Uncompromising Quality
• •Safety as a Priority
• •Aesthetic Excellence & Design Innovation
• •Creating Customer Pride & Joy

Best Practices

• •Lead with the Lifestyle, Justify with Quality: Start by painting a picture of the aspirational lifestyle (relaxation, luxury, family time). Then, introduce the products as the key to achieving that lifestyle, reinforcing your claims with the legacy of LOOP-LOC quality and durability.
• •Always Leverage the 'LOOP-LOC' Name: The parent brand is your greatest asset. Mentioning 'From the makers of the legendary LOOP-LOC' or 'The quality you've trusted for decades' immediately builds credibility and reassures customers.
• •Use Rich, Sensory Language: Employ descriptive and evocative words. Instead of 'nice towels,' use 'sumptuously soft, ultra-absorbent towels.' Instead of 'adds color,' use 'infuses your space with brilliant, jewel-toned hues.'
• •Emphasize 'Exclusive' and 'Designer': Highlight that the patterns and designs are unique to LOOP-LOC. This creates a sense of scarcity and positions the products as more sophisticated and special than mass-market alternatives.
• •Bridge the Gap Between Safety and Style: Seamlessly connect the brand's heritage of safety with its new focus on aesthetics. For example: 'The peace of mind of legendary safety now comes with the elegance of designer style. Create a backyard that is as safe as it is beautiful.'

Social Perception

Premium and High-End, Trustworthy and Reliable, Design-Focused

Copy Examples

• •Your backyard is more than just a space—it's your private resort. The Backyard Accents collection transforms it into a five-star escape. Welcome to your everyday vacation.
• •For over 45 years, the LOOP-LOC name has meant uncompromising safety and durability. We bring that same legendary quality to every elegant detail of our Backyard Accents. Adorn your oasis with a name you trust.
• •True elegance is in the details. Our exclusive pillow covers and plush towels are designed to perfectly match your LOOP-LOC luxury liner, creating a seamless aesthetic of sophisticated beauty. Design your paradise, flawlessly.
• •Don't replace your favorite pool float—revitalize it. Our easy zip-on float covers, available in stunning designer patterns, instantly conceal cracks and wear, wrapping your float in comfort and style. It's a brand new look in seconds.
• •Summer is calling. Answer with unparalleled style. From our vibrant, oversized towels to our chic beach totes, the Backyard Accents collection has everything you need to make this season the most luxurious one yet. Shop the look of summer.