Brand Tone

Stylish & Fashion-Forward, Empowering & Confident, Positive & Witty, Inclusive & Understanding, Tech-Savvy & Innovative, Aspirational & Provocative

Brand Values

• •Empowerment: Enabling users to control their auditory environment and live life to the fullest. 'Live life at your volume' is a key tagline.
• •Style & Design: Creating aesthetically pleasing products that people are happy to wear.
• •Innovation & Quality: Developing high-quality, effective, and technologically advanced hearing protection.
• •Inclusivity & Well-being: Catering to a wide range of needs, including noise sensitivity and hearing health, promoting well-being and peace of mind.
• •Customer Centricity: Focusing on customer satisfaction, offering good return policies, and actively listening to customer feedback to drive product development and marketing.
• •Positivity & Authenticity: Encouraging genuine expression and a positive outlook.
• •Think Big, Stay Curious, Take Initiative, Live Fully, and Do Good.

Best Practices

• •Embrace 'Empowering Confidence': Write copy that makes the user feel in control and positive about managing their sound environment. Use strong verbs and an assertive, yet inclusive, voice. Avoid overly medical or apologetic language.
• •Highlight Style as much as Function: Always weave in the aesthetic appeal. Position Loop Earplugs as a desirable accessory, not just a utility. Use descriptive language that evokes fashion and design.
• •Speak to Specific Needs with Understanding: Tailor messaging to different user groups (e.g., concert-goers, noise-sensitive individuals, those needing focus) showing empathy and understanding of their unique challenges and how Loop provides a solution.
• •Keep it 'Loud and Proud' (but Clear): Be bold and confident in claims, reflecting the brand's mission to break stigmas. However, ensure the technological benefits and product differences are clearly and simply explained.
• •Foster Community and Authenticity: Encourage user stories and incorporate language that resonates with the community built around the brand. Use a tone that feels genuine, relatable, and sparks conversation, much like their social media engagement.

Social Perception

Revolutionary & Stigma-Breaking, Effective & High Quality, Comfortable & Versatile, Community-Focused, Trendy & Popular

Copy Examples

• •Headline: Your World. Your Volume. Body: Tired of noise dictating your day? Loop Earplugs give you back control. Sleek design, serious protection. Live life on your terms. #LiveLoopLoud
• •Headline: Shut Out the Chaos. Tune Into You. Body: Whether it's for deep focus, a peaceful night's sleep, or just a moment of calm in a hectic world, Loop Quiet is your sanctuary. Style meets silence. #LoopQuietTime
• •Headline: Experience Every Beat. Protect Every Moment. Body: Don't let the fear of the ring stop you from feeling the rhythm. Loop Experience earplugs deliver crystal-clear sound at safer levels. Because live music is meant to be felt, not regretted. #SoundOnSafetyFirst
• •Headline: More Focus. Less Overwhelm. All Style. Body: Navigate noisy environments with confidence and calm. Loop Engage filters out the excess, so you can connect, concentrate, and conquer. Designed for life, made for you. #LoopAndEngage
• •Headline: Finally, Earplugs You’ll *Want* to Wear. Body: Forget clunky, uncomfortable earplugs. Loop combines cutting-edge noise reduction with a look you'll love. Protect your hearing, express your style. Why choose? #StylishSounds