Brand Tone

Aspirational, Trendy, Approachable, Friendly, Informative, Helpful, Youthful, Vibrant, Community-focused

Brand Values

• •Authenticity
• •Accessibility
• •Customer Empowerment
• •Collaboration & Community
• •Innovation
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., aspirational, friendly, youthful, informative) with examples of do's and don'ts. Share this with everyone creating content.
• •Know Your Audience: Understand who you're talking to – their language, interests, and what resonates with them (e.g., beauty-conscious individuals in the MENA region, familiar with influencers and online shopping). Tailor the copy to speak their language.
• •Embrace Visual Storytelling: Ensure your copy complements your visual content. Use emojis and engaging language that matches the vibrant and trendy aesthetic seen on Instagram and TikTok.
• •Stay Consistent Across Platforms: While the style might vary slightly (e.g., more professional on LinkedIn, more playful on TikTok), the core brand voice and values should remain consistent. Whether it's a product description, a social media update, or a customer service response, it should sound like it's coming from Loolia Closet.
• •Incorporate Influencer Language (Authentically): Since influencer collaboration is key, adopt some of the positive, enthusiastic, and trend-aware language used by your collaborators, but ensure it still aligns with the overall brand voice and doesn't feel forced. Highlight their "closets" and recommendations.

Social Perception

Trusted Retailer, Influencer-Driven, Convenient, Engaging Content Creator, Responsive

Copy Examples

• •✨ Glow up alert! ✨ Your new beauty obsession has just landed at Loolia Closet! 💖 Discover the [Product Name] by [Brand] and unlock that flawless finish you’ve been dreaming of. Swipe up to shop authentic glam, delivered to your door! #LooliaCloset #NewCollection #[BrandName] #BeautyHaul #MustHave
• •Ready for a beauty refresh? 😉 Loolia Closet brings you the best in makeup, skincare, and more from the brands you adore! Authentic products, easy shopping, and inspiration from your favorite influencers. What are you waiting for? Explore now at looliacloset.com! #YourBeautyDestination #LooliaLoves #ShopBeautyOnline
• •Watch our latest tutorial to nail that perfect winged liner! 👀 @[InfluencerName] shows you how with her top picks from Loolia Closet. Full vid on LooliaTV! 🔥 #WingedLinerGoals #BeautyHacks #LooliaTutorial #GetTheLook #[MakeupTrend]
• •💖 Treat Yourself! Up to 30% OFF Your Beauty Faves at Loolia Closet! 💖 Hey Gorgeous, it's time to stock up! For a limited time, enjoy amazing discounts on authentic bestsellers and new arrivals. From radiant skincare to stunning makeup, find everything you need to shine. Don't miss out – your next beauty discovery awaits!
• •Shop with Confidence at Loolia Closet: 100% Authentic Beauty Products from Global Brands. Your trusted source for genuine glam. ✨