Brand Tone

Informative, Caring, and Confident

Brand Values

• •Health as the Foundation of Beauty
• •Efficacy and Natural Ingredients
• •Ethical and Ecological Responsibility
• •Customer Empowerment
• •Authenticity and Transparency

Best Practices

• •Lead with the "Why" (The Problem/Solution): Always frame content around solving a specific hair or scalp problem. Instead of saying "Our shampoo is great," say "Our shampoo solves the problem of oily roots by..." This reinforces the brand’s expert, solution-oriented identity.
• •Use the Language of Care and Confidence: Employ words like "caring," "health," "confidence," "harmony," and "balance." This maintains the brand's caring and empowering tone. Address the customer directly ("your hair," "your confidence") to create a personal connection.
• •Balance Science with Simplicity: While the brand is rooted in science, the copy should be easily understood. Explain the benefits of complex ingredients in simple terms. For example, instead of just listing an active ingredient, explain that it "works to strengthen the hair follicle" or "calms irritation."
• •Incorporate Brand Values Consistently: Every piece of copy should echo at least one core value. Mentioning "natural ingredients," "cruelty-free," or "Made in Ukraine" reinforces the brand’s identity and what it stands for.
• •Maintain a Consistent Voice Across All Channels: The confident, caring expert on the website should be the same one offering friendly advice on Instagram comments and creating educational content on TikTok. This builds trust and makes the brand feel reliable and authentic.

Social Perception

The public and customers perceive Looky Look as a trustworthy, high-quality Ukrainian brand in the natural cosmetics space. It is recognized as a "trichological brand," which lends it scientific credibility and distinguishes it from general cosmetics companies. Customers see it as a go-to brand for specific hair issues, such as hair loss or dandruff, rather than a generic hair care line. There is an underlying positive perception associated with it being a successful and growing Ukrainian brand, especially in the context of "Made in Ukraine" product showcases. While detailed reviews are scattered, the available feedback points towards satisfaction with product results, with retailers noting positive customer responses.

Copy Examples

• •Your scalp deserves peace and quiet. Introducing our new Soothing Scalp Serum. Is your scalp feeling irritated, tight, or stressed? We hear you. For over 10 years, we've focused on one thing: creating care that solves problems at the root. Our new Soothing Serum is a science-backed, nature-infused formula designed to restore balance and harmony to your sensitive scalp. Because true beauty begins with health. #LookyLook #ScalpCare #HealthyHair #UkrainianCosmetics #SensitiveScalpSolution
• •Glow & Growth | Hair Loss Prevention Shampoo. Don't just wash your hair—rebuild its foundation. This isn't just a shampoo; it's the first step in our trichologically-designed system to combat hair loss. Formulated with powerful natural extracts, it gently cleanses while nourishing follicles and strengthening each strand from within. Turn your daily ritual into a moment of powerful self-care and watch your hair regain its strength and confidence. Vegan, cruelty-free, and made with love in Ukraine.
• •Subject: Tired of hiding oily roots? Let's fix it together. Preview Text: Discover our balanced care system for hair that’s fresh, voluminous, and healthy from root to tip.
• •Headline: The Secret to Great Hair? A Healthy Scalp. Sub-headline: Stop masking symptoms. Start solving problems with our expert-formulated hair care. Call to Action: Find Your Solution
• •TikTok Video Script (15 seconds): (Scene 1): User showing frizzy, damaged hair to the camera with a frustrated expression. Text overlay: "My hair used to be a mess." (Scene 2): Quick shot of Looky Look Reconstruction series products on a clean, minimalist background. (Scene 3): User smiling, running fingers through smooth, shiny hair. Text overlay: "Then I focused on its health." Audio: Trending, upbeat, positive song. Caption: It’s not magic, it’s science. ✨ #LookyLook #HairReconstruction #HealthyHairJourney #MadeInUkraine