Brand Tone

Empowering, Artistic, Conscious, Approachable, Bohemian

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Sustainability & Ethical Practices
• •Originality & Creativity
• •Empowerment
• •Transparency & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., empowering, artistic, conscious, witty, sophisticated), including do's and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Embody Your Values in Every Message: Ensure your copywriting consistently reflects your core brand values like sustainability, individuality, and quality. If you value eco-friendliness, mention your sustainable fabrics or zero-waste efforts naturally within product descriptions and social posts.
• •Storytelling is Key: Weave your brand's narrative—its origins, inspirations, and mission—into your copy. Sharing the "why" behind your products creates a deeper connection and reinforces your unique identity, as seen in the "Our Story" section of Looks by Luks.
• •Know Your Audience and Speak Their Language: Understand who you're talking to and tailor your tone and language to resonate with them while staying true to your brand. If your audience values empowerment, use active, inspiring language.
• •Consistency Across All Channels: Maintain the same brand tone whether it's on your website, social media posts, email newsletters, or ad copy. Regular audits of your content can help ensure this consistency and identify any deviations.

Social Perception

Looks by Luks is perceived as a brand offering unique, high-quality, and stylish products, particularly its signature turbans and kimonos. It is seen as an ethical and environmentally conscious brand due to its emphasis on sustainable materials and production practices. The handcrafted nature of the items contributes to a perception of exclusivity and specialness. There's an appreciation for the original designs and artistic collaborations. The news of its impending closure in Poland and transformation has created a sense of urgency and a "last chance to buy" sentiment among loyal customers. The brand resonates with individuals seeking to express their individuality through fashion and who value sustainability.

Copy Examples

• •Headline: Dare to Be You. Discover Your Signature. Body: You weren't made to blend in. Our latest collection, handcrafted from sustainable fabrics and alive with original prints, is for the woman who writes her own story. Wrap yourself in confidence. Shop Looks by Luks. Call to Action: Find Your Statement Piece.
• •Headline: More Than Fashion. It's a Feeling. Body: Each Looks by Luks piece is sewn with passion in our Polish workshop, from mindfully sourced eco-materials. Feel the difference quality craftsmanship and conscious creation make. Wear your values, beautifully. Call to Action: Explore Conscious Style.
• •Headline: Art You Can Wear. Power You Can Feel. Body: Inspired by global artisans and the spirit of individuality, our limited-edition designs are a celebration of unique style. The 'Own Your Power' kimono isn't just a garment; it's an embrace of your inner strength. Call to Action: Unleash Your Style.
• •Headline: Handcrafted with Heart. Designed for Your Story. Body: From the initial spark of an idea to the final stitch, every Looks by Luks creation is infused with care and a commitment to zero-waste principles. These aren't just clothes; they're future heirlooms. Call to Action: Shop Limited Editions.
• •Headline: Your Style, Your Rules. Our Craft. Body: Don't just follow trends, set them. Looks by Luks offers unique, ethically-made pieces for the woman who walks her own path. Express your authentic self with designs as original as you are. Call to Action: Define Your Look.