Brand Tone

Helpful and Solution-Oriented, Promotional and Benefit-Driven, Reassuring and Trust-Building, Friendly and Direct, Enthusiastic about Innovation

Brand Values

• •Customer Focus: "Vocês clientes são o nosso foco principal" (You customers are our main focus).
• •Quality and Value: "Nossa principal missão é fornecer aos nossos clientes as melhores e maiores ofertas do mercado, de produtos que possuem qualidade e segurança... adquirir produtos de ponta com o melhor preço do mercado." (Our main mission is to provide our customers with the best and largest market offers, for products that have quality and safety... to acquire cutting-edge products at the best market price).
• •Transparency and Honesty: "somos sempre transparentes, diretos e verdadeiros. Acreditamos que o comprometimento é o que constrói nossa reputação... Agir de forma honesta e ser transparente é o nosso principal diferencial." (we are always transparent, direct and truthful. We believe that commitment is what builds our reputation... Acting honestly and being transparent is our main differential).
• •Problem-Solving/Meeting Daily Needs: "especializada em atender o cotidiano do homem e da mulher moderno com produtos revolucionários e de alta qualidade." (specialized in serving the daily lives of modern men and women with revolutionary and high-quality products).
• •Customer Satisfaction: "Sentimo-nos honrados em poder servi-lo, lhe proporcionar a melhor experiência na hora da compra e garantia de satisfação." (We feel honored to be able to serve you, provide you with the best shopping experience and satisfaction guarantee). They also have a clear return policy if customers are unsatisfied or receive a defective product.

Best Practices

• •Always Prioritize the Customer's Problem/Need: Frame copy around how the product provides a solution or benefit to the customer, reinforcing the "right product" concept.
• •Use Clear, Direct, and Positive Language: Avoid overly technical jargon. Focus on straightforward descriptions and the positive impact of the products. Maintain the friendly and approachable tone seen in the "About Us" page.
• •Highlight Trust and Security: Consistently mention guarantees, secure payment, traceable shipping, and quality assurance to reassure customers, as the brand already does.
• •Emphasize Value and Innovation: Continue to position the brand as a source for "revolutionary" and "high-quality" products at "the best price," showcasing the value proposition.
• •Create a Style Guide (Internal Document): Develop a simple style guide that outlines the brand's voice, key messaging points, preferred terminology (and terms to avoid), and the overall friendly, helpful, and reassuring tone. This ensures consistency across all writers and platforms.

Social Perception

The brand aims to be perceived as a reliable source for quality, innovative products at good prices, with a commitment to customer satisfaction and security. The primary target audience appears to be Brazilian online shoppers looking for practical and trendy items for various aspects of their daily lives.

Copy Examples

• •Headline: Find the Perfect Solution! Quality products for your everyday needs, delivered to your door. Shop now and enjoy Free Shipping!
• •Product Description Snippet (e.g., for a home gadget): Tired of [common problem]? Our innovative [Product Name] makes [task] effortless! Enjoy more free time and a smoother day. Order yours today – satisfaction guaranteed!
• •About Us Excerpt: At Look Produto Certo, we believe you deserve products that are both high-quality and affordable. We're dedicated to finding those 'just right' items that make your life easier and more enjoyable. Shop with confidence, knowing we're here for you every step of the way.
• •Social Media Post (if active): Discover your next favorite find! ✨ From handy home helpers to personal care essentials, we've got the 'right product' for you. What are you looking for today? #LookProdutoCerto #DailySolutions #QualityFinds
• •Email Subject Line: Your Daily Life, Upgraded! ✨ Special Offers Inside from Look Produto Certo.