Brand Tone

Professional, Caring & Patient-Centric, Informative & Knowledgeable, Trustworthy & Reliable, Modern & Stylish

Brand Values

• •Clinical Excellence
• •Patient Education
• •Personalized Care
• •Integrity & Trust
• •Community Focus
• •Accessibility & Convenience

Best Practices

• •Prioritize Patient Benefit: Always frame your message around how your services or products will benefit the patient's vision, health, or lifestyle. Use "you" and "your" frequently.
• •Maintain Professional Language: While being accessible, avoid overly casual slang or jargon that patients may not understand. If technical terms are necessary, explain them simply.
• •Be Empathetic and Reassuring: Acknowledge potential patient concerns (e.g., anxiety about eye exams, confusion about conditions) and offer reassurance through your expertise and caring approach.
• •Educate, Don't Just Sell: Position the brand as an expert resource. Share valuable information about eye health, preventative care, and treatment options, building trust and authority.
• •Showcase Expertise Subtly: Refer to advanced technology, optometrist qualifications, and specialized services factually, without hyperbole, to reinforce credibility. Let patient testimonials and detailed service descriptions speak to the quality of care.

Social Perception

Look Optometry is generally perceived very positively by its clients. They are seen as a highly professional, knowledgeable, and reliable source for eye care. The optometrists are frequently praised for their expertise, thoroughness, and caring demeanor. The staff is recognized for being friendly and helpful. The clinic environment is perceived as modern, clean, and welcoming. The brand is trusted for providing comprehensive eye health services and a good selection of quality eyewear. Their social media presence reinforces this perception by sharing informative content and showcasing their services and products in a professional manner.

Copy Examples

• •Your Vision, Our Focus. Experience comprehensive eye care with a personal touch at Look Optometry.
• •Beyond the prescription: We delve deep into your eye health using advanced OCT imaging to ensure nothing is missed. Because your sight deserves expert attention. #EyeHealth #AdvancedOptometry #LookOptometry
• •Discover Your Signature Style: New Season Frames Have Arrived! At Look Optometry, we believe great vision and great style go hand-in-hand. Explore our latest collection of [Brand A] and [Brand B] frames, curated for quality and designed to impress. Our team is here to help you find the perfect fit for your vision and personality.
• •Understanding Dry Eye: More Than Just Discomfort. Many Canadians experience the frustrating symptoms of dry eye. At Look Optometry, we're dedicated to not just treating symptoms, but identifying the root cause. Learn more about how we can help you find lasting relief.
• •From routine check-ups to managing complex eye conditions, Dr. Sunderji, Dr. Bajwa, and the Look Optometry team are committed to safeguarding your precious sight. Book your comprehensive eye exam today and see the difference.