Brand Tone

Inspirational and Approachable

Brand Values

• •Faith-Centered
• •Modern Aesthetics
• •Quality and Affordability
• •Positive Expression

Best Practices

• •Lead with Inspiration, Not with a Hard Sell: The primary goal of the copy should be to inspire and connect. The call-to-action (to buy) should feel like a natural next step for someone who already connects with the message.
• •Use "You" and "Your" to Be Relational: Frame the copy around the customer's experience and feelings. Phrases like "Your daily reminder" or "Designed for your life" make the brand feel personal and approachable.
• •Keep it Visually and Textually Clean: The modern, minimalist aesthetic should extend to the copy. Avoid long, dense paragraphs. Use white space, short sentences, and clean fonts to ensure the message is easy to read and digest, reflecting the brand's modern values.
• •Create a "Voice Guide": Develop internal guidelines that outline the brand's tone. Include key words to use (e.g., "inspiration," "reminder," "faith," "modern," "style") and words to avoid (e.g., "dogma," "judgment," overly complex religious terms). This ensures everyone writing for the brand sounds consistent.
• •Let the Faith be the Foundation, Not a Slogan: Integrate faith organically into the product stories and brand messaging. Instead of just stating a Bible verse, explain how a product of faith, your way. Our new ‘Grace’ tee is designed for quiet confidence and everyday comfort. A simple reminder of the unending love that surrounds you. Tap to shop your new favorite.
• •You don't have to choose between your faith and your style. Look On High creates modern, faith-based apparel that fits your life and reflects your heart. Discover pieces that are as meaningful as they are comfortable. Shop the collection now.
• •✨ A Little Inspiration for Your Wardrobe | New Arrivals Inside
• •A constant and beautiful reminder to stay rooted in Him. Our ‘Abide’ bracelet is crafted with natural stone beads and a delicate, engraved charm. It’s more than an accessory; it’s a whisper of encouragement for your day-to-day journey. Perfect as a personal keepsake or a meaningful gift.
• •Modern Apparel for the Modern Believer. Find Your Statement of Faith.

Social Perception

Positive, niche-focused, and trustworthy, successfully blending faith with modern fashion.

Copy Examples

• •Wear your faith, your way. Our new ‘Grace’ tee is designed for quiet confidence and everyday comfort. A simple reminder of the unending love that surrounds you. Tap to shop your new favorite.
• •You don't have to choose between your faith and your style. Look On High creates modern, faith-based apparel that fits your life and reflects your heart. Discover pieces that are as meaningful as they are comfortable. Shop the collection now.
• •✨ A Little Inspiration for Your Wardrobe | New Arrivals Inside
• •A constant and beautiful reminder to stay rooted in Him. Our ‘Abide’ bracelet is crafted with natural stone beads and a delicate, engraved charm. It’s more than an accessory; it’s a whisper of encouragement for your day-to-day journey. Perfect as a personal keepsake or a meaningful gift.
• •Modern Apparel for the Modern Believer. Find Your Statement of Faith.