Brand Tone

Friendly, Approachable, Current, Trendy, Helpful, Customer-Oriented, Value-Driven, Community-Oriented (Local Focus)

Brand Values

• •Customer Satisfaction: Prioritizing a positive shopping experience and helping customers "look your best."
• •Fashion Accessibility: Offering current trends at affordable prices.
• •Quality: Providing "excellent clothing."
• •Experience/Tradition: Highlighting "over 20 years" in business.
• •Helpfulness: Being available for customer inquiries and providing information.

Best Practices

• •Stay Approachable & Friendly: Use conversational language. Address your audience directly (e.g., "you," "your"). Incorporate emojis where appropriate for social media to enhance friendliness.
• •Highlight Value & Newness: Consistently mention affordable prices, new arrivals, and the latest trends to reinforce these core aspects of the brand.
• •Engage with the Local Community: Regularly mention Hull, local events (if relevant), and encourage in-store visits to strengthen the local connection. Use hashtags like #HullFashion, #ShopLocalHull.
• •Be Visually Driven & Descriptive (especially for online): Since customers often can't touch the items online, use descriptive words that evoke the feel and style of the clothing. Pair copy with high-quality images/videos of the items, ideally modeled.
• •Maintain Enthusiasm & Positivity: Use upbeat language and positive framing. Focus on how the clothes will make the customer feel (e.g., "confident," "amazing," "stylish").

Social Perception

Local Go-To, Trendy and Affordable, Engaging (on social media), modern boutique that embraces current marketing trends like discount codes for TikTok users and showcases versatile clothing options. The lack of easily found, consolidated negative reviews suggests a generally neutral to positive perception, or at least a lack of significant online complaints.

Copy Examples

• •✨ Fresh Styles Just Landed! ✨ Hull's hottest looks have arrived at Looking Good Boutique! 🔥 From chic day dresses to stunning evening wear, find your new favourite outfit at prices you'll love. New stock daily – don't miss out! #LookingGoodHull #NewCollection #HullFashion #AffordableStyle
• •Your Weekend Wardrobe, Sorted! 🛍️ Plans this weekend? We've got the perfect outfit! Pop into Looking Good Boutique on Carr Lane or browse online for fabulous finds that won't break the bank. Look good, feel amazing! 😉 #WeekendVibes #HullBoutique #FashionFinds #ShopLocalHull
• •😍 We LOVE Seeing You in #LookingGoodBoutique! Thanks for sharing your amazing styles! Tag us @lookinggoodhull for a chance to be featured. We're all about helping you find those perfect pieces that make you shine. Great quality, trendy looks, and always affordable. #CustomerLove #StyleInspo #HullCommunity #FashionForEveryone
• •🔥 TikTok Exclusive! 🔥 Hey Fashion Lovers! 👋 Get 10% OFF your next online order with code TIKTOK10. Perfect for grabbing that new top or dress you've been eyeing! 😉 Shop now at lookinggoodboutique.co.uk. #LookingGoodBoutique #TikTokFashion #DiscountCode #TrendyBoutique #ShopSmart
• •Over 20 Years of Making Hull Look Good! ✨ We're proud to be your local fashion destination, bringing you the latest trends and quality pieces for over two decades. Thank you for your amazing support! Come say hi in-store or explore our newest arrivals online. #Established20Years #HullProud #FashionExperts #LookingGood Boutique