Brand Tone

Innovative & Visionary, Enthusiastic & Passionate, Creator-Focused & Empowering, Accessible & User-Friendly (Aspirational), Professional (especially for enterprise)

Brand Values

• •Innovation
• •Accessibility
• •Community & Creation
• •Quality & Realism
• •Future-Oriented

Best Practices

• •Embrace the "Future is Now" Language: Consistently use words that evoke innovation, pioneering spirit, and a step into the next era of technology (e.g., "pioneering," "next-generation," "revolutionary," "the future of...").
• •Highlight the "Wow" & Wonder: Use descriptive and evocative language that captures the magic and awe of seeing a hologram for the first time. Focus on the experience, not just the specs.
• •Stay Creator-Centric: Address artists, developers, and designers directly. Speak their language and focus on how the technology empowers their creativity and brings their visions to life.
• •Emphasize Accessibility (No Headsets!): Continuously reinforce the unique selling proposition of headset-free, group-viewable 3D. This is a key differentiator.
• •Maintain Enthusiasm and Passion: Let the genuine excitement for the technology shine through in all communications. This helps build a connection with an audience that is equally passionate about innovation.

Social Perception

Cutting-Edge & Futuristic, "Wow" Factor, Promising but Evolving, For Creators and Innovators, Enhancing Collaboration & Communication

Copy Examples

• •Headline: Step into the Next Dimension. No Headset Required. Body: Experience true 3D holograms with Looking Glass. Perfect for creators, innovators, and anyone ready to see the future, today. Discover a new reality. (Tone: Innovative, Accessible)
• •Headline: Your Creations, Now in Breathtaking 3D. Body: Looking Glass empowers artists and designers to bring their digital work to life like never before. See depth, texture, and light in a way that flat screens can only dream of. Unleash your holographic vision. (Tone: Creator-Focused, Enthusiastic)
• •Headline: The Future of Collaboration is Holographic. Body: Revolutionize how your team interacts with 3D data. Looking Glass displays enable intuitive, group-viewable holographic experiences, making complex information clear and engaging. (Tone: Professional, Visionary)
• •Headline: Remember When Holograms Were Sci-Fi? We Made Them Real. Body: Looking Glass Factory is turning imagination into interaction. Explore our range of holographic displays and join the community building the next wave of visual experiences. (Tone: Passionate, Community-Focused)
• •Headline: Beyond the Screen: Experience True Spatial Computing. Body: Don't just view your 3D content, immerse yourself in it. Looking Glass offers unparalleled depth and realism, making every pixel a portal to another dimension. (Tone: Innovative, "Wow" Factor)