Brand Tone

Adventurous & Aspirational, Authentic & Passionate, Technical & Performance-Oriented, Conscious & Responsible, Stylish & Versatile, Community-focused

Brand Values

• •Performance & Quality
• •Comfort & Freedom of Movement
• •Sustainability & Environmental Respect
• •Adventure & Exploration
• •Style & Versatility
• •Authenticity

Best Practices

• •Embrace the Adventurous Spirit: Use active, evocative language that inspires exploration and a connection with the outdoors. Focus on the experience and emotion of adventure.
• •Highlight Technical Prowess Naturally: Weave in product features and benefits in a way that speaks to their practical application during outdoor activities, rather than just listing specs. Show, don't just tell, how the gear performs.
• •Be Authentically Passionate: Speak the language of the climbing and outdoor community. Share genuine enthusiasm for the activities the brand supports. User-generated content and athlete stories can reinforce this.
• •Reinforce Sustainability Values: Consistently mention eco-friendly materials, responsible manufacturing, and the durability/repairability of products as core tenets of the brand. This builds trust with environmentally conscious consumers.
• •Balance Performance with Style: Ensure the copy reflects the dual nature of the apparel – high-performance for the outdoors and stylish for everyday life. Use visuals and descriptions that showcase this versatility.

Social Perception

High-Quality & Technical, Stylish & Modern, Eco-Conscious, Premium Brand, Community-Oriented

Copy Examples

• •Headline: Beyond the Climb. Gear for a Life Lived Wild. Body: Engineered for the vertical, designed for the everyday. Our apparel moves with you, from the crux of the climb to the heart of the city. Discover technical comfort that never compromises on style. #LookingForWild #StyleYourMovement
• •Headline: Built to Last. Designed to Explore. Body: We believe in gear that endures, just like your spirit of adventure. Crafted with sustainable materials and a passion for performance, Looking for Wild is your partner in every ascent, every journey. And with our repair program, we’re with you for the long haul. #SustainableAdventure #QualityOutdoorGear
• •Headline: Find Your Flowstate. We've Got the Fit. Body: Unrestricted movement. Unbeatable comfort. Our ultra-stretch fabrics and ergonomic designs mean you can focus on your line, not your layers. Experience the freedom to climb higher. #ClimbingApparel #FreedomToMove
• •Headline: From Summit to Street. Seamlessly. Body: Why choose between performance and style? Looking for Wild blends technical innovation with contemporary design, so you're ready for any landscape life throws your way. Adventure is everywhere. #UrbanOutdoor #VersatileStyle
• •Headline: Consciously Crafted. Wildly Worn. Body: Adventure with respect. Our commitment to organic cotton, recycled materials, and eco-responsible production means you can explore the wild, knowing you're treading lightly. Join us in protecting the places we play. #EcoOutdoor #ResponsibleAdventure