Brand Tone

Aspirational, Adventurous, Authentic, Passionate, Modern, Stylish, Confident, Bold, Quality-Conscious, Reliable, Community-Oriented, Approachable

Brand Values

• •Performance and Functionality
• •Style and Versatility
• •Quality and Durability
• •Sustainability and Environmental Responsibility
• •Innovation
• •Passion for the Outdoors

Best Practices

• •Live by "Style Your Movement": Consistently integrate this core message. Every piece of copy should, in some way, reflect the fusion of technical capability, stylistic versatility, and the freedom this enables for the wearer in all aspects of their life.
• •Balance Technical Prowess with Lifestyle Appeal: When describing products, detail the technical benefits (e.g., stretch, durability, breathability) but always link them to how they enhance the user's experience – be it on a challenging climb or navigating city life with comfort and style.
• •Maintain Visual and Verbal Synergy: Ensure that the adventurous, stylish, and high-quality tone conveyed in visuals is precisely matched by the language used. The copy should feel as premium and considered as the product photography.
• •Communicate Sustainability Transparently: Clearly and authentically articulate your eco-friendly practices. Avoid vague claims; instead, specify materials, repair programs, or production choices to build credibility and connect with environmentally aware consumers.
• •Cultivate an Authentic Voice of the Community: Incorporate user-generated content, testimonials, and stories from real climbers and adventurers. This not only adds authenticity but also reinforces the brand’s connection to its core audience and their passion for the lifestyle Looking for Wild represents.

Social Perception

High-Quality and Technical, Stylish and Versatile, Comfort-Driven, Eco-Conscious Choice, Premium yet Justified, Authentic within the Climbing Community

Copy Examples

• •Headline: Conquer Your Climb. Define Your Style. Body: From rugged crags to cityscapes, Looking for Wild delivers unparalleled freedom of movement and enduring style. Technical apparel that’s as versatile as you are. #StyleYourMovement (Tone: Aspirational, Confident, Modern)
• •Headline: Engineered for Ascent. Designed for Life. Body: Don’t choose between performance and aesthetics. Our climbing gear is crafted with cutting-edge materials for the ultimate climb, and designed with a modern edge for your everyday adventures. (Tone: Quality-Conscious, Authentic, Stylish)
• •Headline: Tread Lightly. Explore Boldly. Body: Our commitment to sustainable materials and durable design means you can embrace adventure while respecting the planet. Discover gear built for the wild, crafted for the future. (Tone: Responsible, Adventurous, Passionate)
• •Headline: The Laila Peak Pant: Freedom in Every Fibre. Body: Experience the best-selling blend of technical stretch, resilient comfort, and chic urban design. Engineered for the climb, ready for anywhere. How will you style your movement? (Tone: Confident, Quality-Conscious, Approachable)
• •Headline: Beyond Apparel: A Community of Adventurers. Body: Looking for Wild is built on a shared passion for the vertical world and the urban landscape. Join us, share your journey, and #StyleYourMovement from the mountains to the streets. (Tone: Community-Oriented, Authentic, Inspiring)