Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Community-Focused, Informative and Direct, Reliable and Trustworthy

Brand Values

• •Community: Creating and nurturing a space for gamers to connect, share, and participate in events.
• •Passion for Gaming: A deep-rooted enthusiasm for TCGs and tabletop games, reflected in their product range and communications.
• •Customer Focus: Dedication to providing excellent customer service, a wide selection of products, and support for all player levels.
• •Accessibility: Striving to be a "one-stop shop" for diverse gaming needs, offering a broad inventory.
• •Integrity and Reliability: Ensuring fair prices, transparent dealings, and dependable service, including efficient order fulfillment.

Best Practices

• •Embody Enthusiasm: Always communicate with genuine passion for the games and products offered. Use vibrant language and express excitement for new releases, events, and community news.
• •Foster Community Interaction: Actively engage with your audience. Ask questions, respond to comments and messages warmly and promptly, and highlight community members or events when appropriate. Use "we" and "us" to create a sense of shared experience.
• •Be Consistently Informative & Helpful: While maintaining a friendly tone, ensure all practical information (product details, event times, shipping policies) is clear, concise, and easy to access. Be ready to answer questions and guide customers.
• •Maintain a Friendly and Inclusive Voice: Use approachable language that welcomes both new and experienced gamers. Avoid overly technical jargon without explanation. Ensure your messaging is inviting to people from all backgrounds.
• •Weave Brand Values into Communication: Let your core values (community, passion, reliability, customer focus) naturally infuse your copy. For example, when announcing an event, emphasize the community aspect. When discussing products, highlight the passion behind their selection.

Social Perception

Positive Reputation, Reliable Retailer, Community Hub, Knowledgeable Resource

Copy Examples

• •The battlefield just got bigger! 🔥 [New MTG Set Name] has officially dropped at Lookin' For Heroes! Grab your booster boxes, commander decks, and essential singles to conquer new realms. What epic pulls are you chasing? Show us in the comments! #MTG #[SetHashtag] #TCG #NewRelease #LookinForHeroes
• •Calling all Illumineers! ✨ Pre-orders for Disney Lorcana's next enchanting set, '[Set Name],' are LIVE! Secure your booster boxes and starter decks now and be ready to ink your legend. Limited stock – don't wait for the story to pass you by! Link in bio. #DisneyLorcana #Lorcana #TCGPreorder #LookinForHeroes #GamingCommunity
• •Your weekly quest awaits! ⚔️ Join us for [Game Name] Night every [Day] at [Time] at Lookin' For Heroes in Mississauga! Friendly duels, new friends, and heroic plays guaranteed. All skill levels welcome! Tag your gaming crew! #GameNight #TCGEvents #MississaugaGaming #LookinForHeroes #Community
• •Fuel your heroic saga! 🛡️ From the latest TCG expansions to timeless board games and RPG essentials, Lookin' For Heroes is YOUR armoury. We're gamers at heart, dedicated to bringing you the best. What adventure are you embarking on next? #LookinForHeroes #TCGShop #BoardGames #RPG #PassionForGaming #YourAdventureStartsHere
• •Gear up, Heroes! 🦸‍♂️ Our [Sale Name] event is ON! Score [Discount Percentage/Offer Details] on select TCGs, accessories, and more. It's the perfect time to expand your collection or try something new. Shop online or visit us in-store! Sale ends [Date]. #TCGSale #GamingDeals #LookinForHeroes #LimitedTimeOffer