Brand Tone

Aspirational and Trust-Oriented.

Brand Values

• •Accessibility
• •Authenticity
• •Results

Best Practices

• •Maintain an Empowering Tone: All copy should uplift and encourage the customer. Frame product benefits around self-care and confidence rather than just fixing flaws.
• •Lead with Value and Authenticity: Always highlight the benefits of shopping with the brand, such as genuine products, great prices, and fast delivery, to build and maintain trust.
• •Simplify the Science: When explaining product ingredients and benefits, use clear, accessible language. Focus on the results and how they make the customer feel.
• •Use Customer Language: Incorporate words and phrases from positive customer reviews into marketing copy. This makes the brand more relatable and reinforces social proof.
• •Be Consistent Across Platforms: Whether it's a TikTok video, an Instagram post, or the website's FAQ page, the core message of transformation, authenticity, and value should be consistent.

Social Perception

Reliable and Value-Driven.

Copy Examples

• •Unlock your inner glow! ✨ Introducing the [Product Name], your new secret weapon for radiant skin. Formulated to [mention key benefit], it’s the self-care you deserve. Shop now and transform your routine. #LookFabulous #Skincare
• •Your beauty journey, for less. Get up to 50% off on trusted brands like The Ordinary and COSRX. Authentic products, real results. Don't wait, your glow-up is just a click away!
• •Ready for a transformation? These best-sellers are waiting for you.
• •Tired of stubborn dark spots? Our Pigmentation Combo is expertly curated to help you achieve a visibly brighter and more even skin tone. We’ve combined the power of [Ingredient 1] and [Ingredient 2] to deliver results you can see and feel.
• •Confidence looks gorgeous on you. Our mission is to bring you products that make you feel as fabulous as you are. Are you ready to start your transformation journey? (Poll: 'Yes!' or 'Tell me more!')