Brand Tone

Elegant, Contemporary, Quality-Conscious, Approachable, Enchanting, Trendy, Versatile, Comfort-Focused

Brand Values

• •Quality & Craftsmanship
• •Individuality & Style
• •Modernity & Timelessness
• •Customer Enchantment & Trust
• •Innovation & Trend Awareness

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., elegant, contemporary, approachable, quality-focused), and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Emphasize Quality & Craftsmanship Consistently: Weave in language that highlights the premium materials, meticulous design, and lasting value of the products, reinforcing the brand's core pillars. For example, instead of just "new sweater," try "our new sweater, crafted from the finest merino wool for a luxuriously soft feel."
• •Focus on the "Why" – Individuality and Enchantment: Connect with the audience by emphasizing how Look By M helps them express their unique style and experience a touch of enchantment or luxury in their everyday wear, going beyond just describing the product.
• •Maintain Visual & Textual Cohesion: Ensure that the tone of the copy aligns with the visual aesthetic of the website and social media. If the visuals are elegant and modern, the copy should reflect that, avoiding overly casual or slang-heavy language.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone and values. Gather feedback and make adjustments as needed.

Social Perception

Fashionable & Trendy, Good Quality for the Price (Generally), Versatile & Easy to Style, Comfortable, Wholesale Presence

Copy Examples

• •Headline: Discover Your Signature Style. Body: At Look By M, we believe fashion is an extension of you. Explore our new collection of meticulously crafted pieces, blending timeless elegance with a modern edge. Wrap yourself in quality that speaks volumes. #LookByM #ElegantStyle #ContemporaryFashion
• •Headline: Crafted for Comfort, Designed for You. Body: Experience the luxury of premium materials and thoughtful design. Our latest arrivals are here to elevate your everyday look with effortless sophistication and unparalleled comfort. Feel the Look By M difference. #QualityFashion #ModernComfort #StyleReimagined
• •Headline: Timeless Trends, Modern Muse. Body: Stay ahead of the curve without sacrificing classic appeal. Look By M curates versatile pieces that seamlessly integrate into your wardrobe, offering endless possibilities to express your unique style. #FashionForward #VersatileStyle #LookByMChic
• •Headline: The Art of Adornment. Body: From luxurious scarves that whisper elegance to contemporary legwear that makes a statement, Look By M accessories are designed to accentuate your individuality. Discover pieces that tell your story. #AccessorizeInStyle #LookByMAccessories #Individuality
• •Headline: Your Enchanted Wardrobe Awaits. Body: Step into a world where quality meets innovative design. Look By M offers an enchanting shopping experience, bringing you fashion that not only looks good but feels incredible. Indulge in style that lasts. #EnchantedByM #PremiumFashion #ShopLookByM