Brand Tone

Artisanal & Authentic, Elegant & Timeless, Ethical & Empowering, Expressive & Unique, Approachable & Passionate

Brand Values

• •Craftsmanship & Quality
• •Artisan Support & Empowerment
• •Authenticity & Heritage
• •Sustainability & Ethical Practices
• •Customer Uniqueness & Expression
• •Timeless Elegance

Best Practices

• •Always Weave in the "Handmade" & "Artisan" Story: Consistently mention the handmade nature of the products and the skilled artisans behind them. This reinforces authenticity and the brand's core value of supporting craftsmanship.
• •Use Evocative and Descriptive Language: Instead of just stating features, describe the feel, the inspiration, and the story behind the pieces. Use words like "intricate," "timeless," "vibrant," "heritage," and "soulful" to convey elegance and cultural richness.
• •Highlight Ethical and Sustainable Aspects: Regularly incorporate messaging about eco-friendly materials, sustainable practices, and the empowerment of artisans. This appeals to conscious consumers and reinforces brand values.
• •Focus on Uniqueness and Personal Expression: Encourage customers to see the jewelry as a way to express their individuality. Use phrases that speak to personal style and the distinctive nature of handcrafted items.
• •Maintain an Appreciative and Passionate Voice: Let the founder's passion for jewelry and artisan support shine through. The tone should be warm, respectful of the craft, and appreciative of the customer's choice to support the brand.

Social Perception

Trusted Source for Handmade Indian Jewelry, Supporter of Artisans, Quality and Unique Products, Ethical and Conscious Brand, Good Value

Copy Examples

• •Drape yourself in stories whispered by silver. Our new *[Necklace Name]* necklace, handcrafted by skilled Indian artisans, brings timeless elegance to your every day. Each swirl and motif is a testament to generations of craftsmanship. Wear a piece of heritage, uniquely yours. #HandmadeSilver #ArtisanJewelry #LookAndAdorn
• •Adorn your look, honor the Earth. Introducing our latest Dokra earrings – where ancient artistry meets sustainable style. Cast by hand using traditional, eco-friendly methods, these pieces empower artisans and celebrate conscious beauty. Discover the raw charm of Dokra. #EcoFriendlyJewelry #DokraArt #SustainableFashion #EthicalStyle
• •Carry a legacy of art. Our Shantiniketan leather bags are more than an accessory; they are a piece of Bengal's soul, handcrafted with passion. Feel the unique texture, admire the intricate details, and support the artisans who keep this beautiful tradition alive. Style that speaks volumes. #ShantiniketanLeather #HandmadeBags #IndianCraftsmanship #EthicalLuxury
• •At Look and Adorn, we believe jewelry is an extension of your unique spirit. Since 2012, we've journeyed with India's incredible artisans to bring you pieces that are not just beautiful, but meaningful. Each creation is a blend of tradition, passion, and sustainable practices. Find your signature sparkle and let your style tell your story. #LookAndAdorn #HandmadeWithLove #SupportArtisans #TimelessElegance #UniqueJewelry
• •Looking for style that aligns with your values? Discover Look and Adorn – your home for exquisite, handcrafted jewelry that empowers rural Indian artisans and champions eco-friendly practices. From pure silver treasures to unique Dokra art, find pieces that make you look good, and feel even better. Shop consciously, adorn beautifully. #EthicalFashion #HandmadeJewelryIndia #ArtisanSupport #SustainableStyle #ShopSmall