Brand Tone

Playful, Energetic, and Confident

Brand Values

• •Self-Expression
• •Accessibility
• •Boldness
• •Comfort
• •Joy

Best Practices

• •Lead with Energy: Start captions and headlines with active, energetic language. Use vibrant adjectives like "bold," "vibrant," "playful," and "fearless" to immediately set the tone.
• •Focus on Feeling, Not Just Features: Instead of just describing a garment ("This dress has a floral pattern"), describe the feeling it evokes ("Unleash your inner flower child in this free-spirited floral dress"). Connect the clothes to confidence and self-expression.
• •Keep it Playful and Conversational: Use emojis strategically (🎨✨💖) to add personality. Ask questions in captions to encourage engagement and make the brand feel like a friend ("Which print are you rocking this weekend?").
• •Embrace the "More is More" Philosophy: Your copy should reflect your aesthetic. Don't be afraid of exclamation points and enthusiastic language. A minimalist tone would clash with the brand's maximalist designs.
• •Maintain a Consistent Lexicon: Create a simple list of "Brand Words" (e.g., Fun, Bold, Prints, Vibrant, Flowy, Statement, Confident) and "Words to Avoid" (e.g., Basic, Simple, Muted, Minimalist) to ensure everyone writing for the brand stays on message across all channels.

Social Perception

Loofro Fashion is largely perceived as a trend-focused retailer for vibrant, fast-fashion styles, building legitimacy through its own platforms and a dedicated Instagram community, though with limited widespread third-party reviews.

Copy Examples

• •Stop blending in. 🎨 Our new Psychedelic Bloom blouse is here to make your wardrobe pop. Loose, flowy, and unapologetically bold. Tap to shop the statement of the season! #LoofroFashion #PrintPower #BoldAndBeautiful #OOTD #FashionStatement
• •Life’s too short for boring clothes. At Loofro, we’re all about fun, fearless fashion. From vibrant prints to comfy, loose-fitting silhouettes, our collections are designed to make you feel amazing. Find your new favorite outfit today. Free shipping on orders over €70! Shop Now
• •Wear Your Personality. Discover collections that are as fun and unique as you are. Prints, patterns, and a whole lot of color await.
• •Your exclusive peek: New arrivals just dropped! Hi [Name], ready for a splash of color? Be the first to explore our latest collection, packed with the fun prints and easy-to-wear styles you love. Perfect for turning heads and lifting spirits. Let's get vibrant! Explore New In
• •On-screen text: How I style my new Loofro set for 3 different vibes ✨ Caption: One set, endless possibilities! Which look is your favorite? 1, 2, or 3? 👇 #Loofro #StyleChallenge #OutfitInspo #PrintLover #TikTokFashion