Brand Tone

Sophisticated, Conscious, Empowering.

Brand Values

• •Conscious Beauty: Prioritizing natural, organic, and cruelty-free ingredients.
• •Quality & Honesty: A commitment to high-quality standards and transparency with customers.
• •Sustainability & Respect: A low environmental footprint and respect for the customer and the planet.

Best Practices

• •Use an Empowering and Educated Tone: Address the customer as an intelligent, discerning individual. Use words like "conscious," "cultivated," "sophisticated," "integrity," and "performance." Avoid slang and overly casual language.
• •Lead with Brand Values: Every piece of copy should connect back to the core values of honesty, quality, and sustainability. Mentioning "natural ingredients," "EU suppliers," or "cruelty-free" reinforces the brand's promise.
• •Tell the "Why" Behind the Product: Don't just sell a serum; sell the reason it was created. Explain the benefits of key ingredients like "hibiscus flower extract" or "Dead Sea mud" to build trust and educate the consumer.
• •Speak to the Target Persona's Aspirations: The copy should resonate with the woman who is "striving to become the best version" of herself—confident, sharp, and kind. The brand isn't just selling beauty, but a tool for self-respect and empowerment.
• •Maintain Visual and Textual Cohesion: Ensure the clean, classic, and luxurious aesthetic of the packaging and website is reflected in the copy. Use clear, elegant fonts and well-structured sentences that are easy to read and convey a sense of calm sophistication.

Social Perception

Seen as a high-end, trustworthy brand for consumers who prioritize natural ingredients and ethical production. The brand is for an educated consumer who values quality and is not solely driven by price. It appeals to women who seek to become the "best versions of themselves."

Copy Examples

• •Instagram Post: Reveal your radiance. Our Botanical Restorative Mud Mask combines the power of Dead Sea minerals with the gentle firming effect of Hibiscus extract to rejuvenate your skin in just 10 minutes. This isn't just skincare; it's a ritual of respect for your skin and the earth. Conscious beauty for the discerning woman. #LoocaBeauty #ConsciousBeauty #NaturalSkincare
• •Facebook Ad: Headline: Beauty That Aligns With Your Values. Body: You don't compromise on your values. Why should your skincare? Looca Beauty offers a curated line of high-performance, natural cosmetics for women who demand both quality and integrity. Experience the difference of ethically sourced, cruelty-free ingredients. Shop our Anti-Ageing Essentials today.
• •Website Homepage Banner: Effortlessly beautiful. Consciously made. The future of your skin is here. #StriveForBest
• •Email Marketing Subject Line: A Cultivated Beauty, Just For You. Body: Hello [Name], we were founded on the belief that the modern woman is powerful, kind, and sharp—and her beauty regimen should reflect that. At Looca, we create products for women who, like us, were searching for a brand that shared their values without compromising on performance. Discover your new skincare ritual.
• •Pinterest Pin: Description: What truly protects your skin from premature aging? It's more than just a single cream. We're breaking down the science of conscious anti-ageing, from potent natural ingredients to the daily habits that preserve your glow. Read our latest blog post to learn how to build your optimal skincare routine. #SkincareScience #NaturalBeauty #LoocaValues