Brand Tone

Aspirational yet accessible and friendly, inheriting the modern bohemian and feminine spirit of its parent brands. The language is positive, descriptive, and focuses on the beauty and wearability of the clothing, cultivating a welcoming and inclusive feel.

Brand Values

• •Timelessness and Longevity
• •Quality and Femininity
• •Self-Expression and Joy
• •Accessibility
• •Connection

Best Practices

• •Emphasize "Friendship" and Inclusivity: Use welcoming and friendly language. Phrases like "From our wardrobe to yours," "A little secret between friends," and "Your style companions" can reinforce the brand name and its values.
• •Focus on the Story of the Garment: Instead of just listing product features, tell a small story about each piece. For example, "This dress was made for dancing under the stars" or "The perfect jacket for your weekend adventures." This aligns with the "story" aspect of the parent brand.
• •Highlight Timelessness and Value: Consistently communicate the benefit of shopping at an outlet – getting high-quality, timeless pieces at a more accessible price. Use phrases like "style that lasts," "investment pieces," and "second chance to cherish."
• •Maintain a Visually Cohesive Aesthetic: Ensure that all photography and visual content on social media and the website reflect the feminine, bohemian, and high-quality nature of the clothing. The visual tone should be as consistent as the written tone.
• •Engage with the Community: Even with moderate engagement, actively responding to comments and questions on social media in a friendly and helpful manner will strengthen the "Friends" aspect of the brand and build a more loyal following.

Social Perception

Loobie & Friends is perceived as a smart shopping destination for quality, designer pieces at affordable prices. It attracts those who value style and appreciate a 'hidden gem' for high-quality, timeless fashion, building on the loyal customer base of its parent brands.

Copy Examples

• •Your forever wardrobe called, and it's obsessed with this timeless silk blouse from Loobie's Story. ✨ Now available at a price that feels as good as it looks. #LoobieAndFriends #TimelessStyle #NZFashion
• •Subject: That piece you've been dreaming of? It's here. Don't let your favorites get away again. Discover past-season treasures from Loobie's Story and Madly Sweetly and give them the love they deserve. Shop now and enjoy up to 60% off.
• •Effortless style, meet exceptional value. Welcome to Loobie & Friends, your destination for coveted pieces from past collections.
• •Love Loobie's Story and Madly Sweetly? Your style story continues here. Shop exclusive outlet prices and find the pieces you missed out on. Limited stock – don't wait! #DesignerOutlet #NZStyle
• •Visit us in Ellerslie and let our friendly stylists help you uncover hidden gems. Your next favorite outfit is waiting for you at Loobie & Friends.