Brand Tone

Informative & Educational, Enthusiastic & Passionate, Approachable & Friendly, Conscious & Responsible, Modern & Clean

Brand Values

• •Sustainability & Eco-consciousness
• •Foot Health & Natural Movement
• •Quality & Durability
• •Simplicity
• •Accessibility & Affordability
• •Innovation
• •Community & Well-being

Best Practices

• •Prioritize Education on Benefits: Consistently explain why barefoot design (wide toe box, zero-drop, flexibility) and sustainable materials are important for both the customer and the planet. Use clear, accessible language.
• •Embrace Authenticity and Transparency: Be open about the materials used (like Gonetech) and the biodegradable process. If there are questions or skepticism, address them honestly and provide available information or certifications.
• •Highlight the "Nature & Well-being" Connection: Continuously tie the product back to the core brand ethos of loving life, nature, and natural movement, as inspired by the name "Lono."
• •Foster a Sense of Community: Use inclusive language ("LONOFAM"). Encourage user-generated content, share testimonials, and engage actively and positively on social media to build a loyal following.
• •Maintain a Visually Clean and Natural Aesthetic: Ensure all visuals (photography, website design, social media) reflect the brand's values of simplicity, modernity, and connection to nature. Showcase the shoes in diverse, relatable settings.

Social Perception

Positive for Comfort and Fit, Appreciated for Value, Growing Interest in Sustainability, Seen as a Good Option for Various Activities, Emerging Brand Recognition, Generally Good Customer Experiences

Copy Examples

• •Headline: Step Naturally. Live Consciously. Body: Rediscover the joy of movement with LONOWEAR. Our barefoot shoes are designed with your foot's natural shape and the planet's health in mind. Experience ultimate comfort and freedom, without compromise. #LonoWear #BarefootFreedom #SustainableSteps
• •Headline: Feel More, Impact Less. Body: Introducing the Flow S – engineered with innovative biodegradable materials that love the Earth as much as your feet love the zero-drop, flexible sole. Move powerfully, tread lightly. #LonoFlow #EcoFriendlyFeet #BarefootTechnology
• •Headline: From City Streets to Nature Trails: Your Feet, Liberated. Body: LONOWEAR offers the perfect blend of durability, comfort, and minimalist design. With a wide toe box and a sole that lets you connect with the ground, every step is a step towards better foot health and a deeper appreciation for your surroundings. #BarefootEverywhere #LonoAdventure #HealthyFeet
• •Headline: The Future of Footwear is Here: Biodegradable. Comfortable. Unmistakably Lono. Body: We believe in shoes that don't just feel good, but also do good. Our innovative Gonetech material ensures your LONOWEAR shoes will naturally return to the earth, while our design ensures your feet feel amazing with every wear. #SustainableInnovation #BarefootRevolution #WearLono
• •Headline: Join the LONOFAM: Experience the Difference of Barefoot Living. Body: Discover why our community is raving about the comfort, quality, and eco-conscious design of LONOWEAR. Make the switch to healthier, happier feet and a lighter footprint on the planet. Shop our latest collection today! #LonoCommunity #BarefootShoes #StepIntoComfort