Brand Tone

Artisanal & Passionate, Community-Oriented & Welcoming, Knowledgeable & Authentic, Proudly Local (West Coast Canadian), Refined & Sophisticated

Brand Values

• •Quality & Craftsmanship
• •Local Sourcing & Sustainability
• •Community & Connection
• •Authenticity & Tradition
• •Passion & Dedication

Best Practices

• •Embrace "Artisanal Storytelling": Always weave in the narrative of small-batch, handcrafted quality, and the passion behind the process. Use descriptive language that highlights the care and expertise involved.
• •Highlight "West Coast Provenance": Consistently reference the Vancouver roots, local sourcing, and the inspiration drawn from the British Columbian landscape and ingredients. This reinforces authenticity and local pride.
• •Foster a "Spirit of Community": Use inclusive and welcoming language. Emphasize the "long table" as a metaphor for connection and shared experiences. Position the distillery not just as a producer, but as a hub.
• •Speak with "Quiet Confidence & Expertise": Share knowledge about the spirits, the distillation process, and botanicals in an approachable yet authoritative way. The tone should be passionate and knowledgeable, not arrogant.
• •Maintain Visual Cohesion: Ensure that all visual elements (photography, website design, social media graphics) align with the artisanal, refined, and welcoming verbal tone. Visuals should evoke quality, natural ingredients, and the inviting atmosphere of the distillery.

Social Perception

Pioneer & Respected Leader, High-Quality Spirits, Excellent Customer Experience, Artisanal & Authentic, Community-Focused

Copy Examples

• •Headline: Sip the Spirit of the West Coast. Body: At Long Table Distillery, every bottle tells a story of Vancouver. Handcrafted in small batches with locally foraged botanicals, our award-winning gins are a true taste of British Columbia. Discover your kindred spirit. Call to Action: Visit Our Tasting Lounge.
• •Headline: More Than a Distillery. It's a Gathering Place. Body: Inspired by the warmth of a shared table, Long Table Distillery was born from a passion for community and exceptional spirits. Join us, raise a glass, and connect with fellow connoisseurs. Call to Action: Explore Our Experiences.
• •Headline: Craftsmanship in Every Drop. Body: As Vancouver's original micro-distillery, we meticulously craft our gins and botanical spirits using traditional methods and our signature copper-pot still. Experience the passion and precision that go into each award-winning batch. Call to Action: Shop Our Spirits.
• •Headline: From Local Forage to Flawless Flavour. Body: Our commitment to quality starts with the ingredients. We use 100% Canadian grain spirits and hand-picked botanicals from BC's pristine wilderness to create spirits that are as authentic as they are unforgettable. Call to Action: Learn Our Story.
• •Headline: Award-Winning Taste. Unmistakably Long Table. Body: Recognized internationally for our London Dry Gin, distinctive Cucumber Gin, and smooth Texada Vodka, we invite you to discover why Long Table is at the forefront of Canada's craft distilling movement. Call to Action: Find a Retailer Near You.