Brand Tone

aspirational, authentic, and helpful

Brand Values

• •Expertise & Trust
• •Efficiency
• •Local Immersion
• •Adventure & Exploration
• •Community

Best Practices

• •Lead with the Founder's Voice: Continue leveraging Laura Gomez's personal brand. Write copy as if she is speaking directly to a fellow traveler, using "I" and sharing personal anecdotes to maintain authenticity.
• •Focus on the "Why," Not Just the "What": Instead of just listing features (e.g., "includes maps"), frame them as benefits ("interactive maps so you'll never feel lost"). The "why" is to travel with less stress and more confidence.
• •Use Language of Expertise and Exclusivity: Employ phrases like "hidden gems," "local secrets," "curated by," and "insider tips" to reinforce the value proposition of getting information that isn't easily accessible.
• •Emphasize Transformation and Aspiration: The copy should sell the dream of a more fulfilling travel lifestyle. Use aspirational words like "adventure," "explore," "immerse," and "transform" to connect with the customer's desires.
• •Maintain a Consistent Call to Action (CTA): CTAs should be clear and inspiring. Instead of a generic "Buy Now," use phrases like "Start Your Adventure," "Explore Like a Local," or "Get the Guide" to align with the brand's adventurous spirit.

Social Perception

Customers view the brand as a highly credible and valuable resource for modern travel. The guides are seen as a worthwhile investment that delivers on their promise of providing unique, practical, and time-saving information. The brand is perceived as trustworthy due to its foundation in the real-world travel experience of its founder, which lends it significant authority and authenticity. Due to the lack of a dedicated brand social media presence, the broader public perception is low. The brand's reputation is currently tied to its founder's channels and direct customer experiences.

Copy Examples

• •Stop Searching. Start Exploring. Our guides, crafted by real travelers, give you the local secrets and hidden gems that Google Maps doesn't know about. Your authentic adventure awaits.
• •Just spent a month living in Lisbon, and you won't believe the spots I found! I poured all my discoveries—from the best pasteis de nata a local showed me to the quietest co-working cafes—into the new Long Stay Lisbon Guide. It’s not just a guide; it’s my personal roadmap to the city. Link in bio to travel Lisbon like you live there. #SlowTravel #LisbonGuide #LongStay
• •Tired of Tourist Traps? Let's Go Local.
• •Planning a trip to Medellín? Don't waste 8+ hours scrolling through blogs. The Long Stay Medellín Guide gives you everything you need in one place: interactive maps, restaurant gems, visa tips, and even private driver contacts. Rated 4.9/5 by 243+ travelers. Download now and travel with confidence.
• •What's Inside? More than just a list. This is your key to the city. We give you interactive links to maps, direct contacts for services, and a curated experience designed to make a new place feel like home, from day one to day thirty.