Brand Tone

Nostalgic & Evocative, Authentic & Passionate, Fun & Humorous, Community-Oriented, Slightly Irreverent & Cool

Brand Values

• •Nostalgia & Memory Preservation
• •Authenticity
• •Quality
• •Storytelling & Connection
• •Fun & Enjoyment of the Past

Best Practices

• •Embrace Imperfection & Authenticity: Don't be afraid to be a little raw and real. Share slightly grainy photos if they're authentic, tell the *real* stories behind the old places (even the "ridiculous" ones). This builds trust and resonates with the vintage vibe.
• •Speak Like a Friend Reminiscing: Use familiar, slightly informal language. Ask questions that spark memories ("Remember when...?" ). Make it feel like a conversation about the good old days, not a sales pitch. Refer to items as "gems," "treasures," or "pieces of history."
• •Lean into the "Lost and Found" Narrative: Position the brand as curators uncovering forgotten relics. Use phrases like "unearthed," "rescued from oblivion," "long lost, now found." This adds to the excitement and perceived value of the items.
• •Foster Community through Shared Memories: Actively solicit and share customer stories and photos (with permission). Run contests or prompts like "What's your favorite memory from [a featured university/bar/era] ?". This reinforces the "wearable memories" and "Real People. Real Places." values.
• •Be Specific with Nostalgia: Instead of just "vintage," reference specific eras, cultural touchstones, types of places (dive bars, old arcades, concert venues), and the unique characteristics of true vintage (single-stitch, paper-thin). This shows expertise and connects with niche audiences.

Social Perception

Positive for Product & Concept, Mixed on Customer Service/Business Practices (Potentially), Enthusiasts & Collectors, Community Feel

Copy Examples

• •Remember That All-Nighter at [Old Dive Bar Name]? Body: We do. And we put it on a tee. Snag this super-soft, legit vintage [Bar Name] shirt and wear those blurry memories with pride. Warning: may cause spontaneous storytelling from strangers. #LongLostTees #WearYourStory
• •Not All Heroes Wear Capes. Some Wear Faded Band Tees. Body: Unearthed from the archives of awesome: a genuine [Year] [Band Name] tour tee. Paper-thin, single-stitch, and soaked in rock history. This isn't just a shirt; it's a time machine. Limited stock – once it's gone, it's a long lost memory. #VintageTees #AuthenticVintage #RockOn
• •Your College Town Misses You. (And We Found Its T-Shirt). Body: They tore down [Old College Hangout], but the legend lives on. Grab this authentic vintage tee and relive those epic nights – minus the cheap beer stains (unless you add your own). What’s your favorite memory from [Town Name]? Share below! #CollegeDays #Throwback #LongLostAndFound
• •Single Stitch. Zero Regrets. Body: Dive into our latest drop of hand-picked vintage tees. Each one tells a story of epic nights, questionable decisions, and damn good times. Authentic, unique, and ready for their next chapter with you. What story will your tee tell? #VintageFashion #90sNostalgia #CollectorItem
• •Before Selfies, There Were Stories. And These Tees. Body: We're bringing back the legendary spots where memories were made, not manufactured. Each Long Lost Tee is a wearable piece of history, a conversation starter, a nod to the good old days. Find your flashback. #RealVintage #StorytellingThreads #LongLostTees