Brand Tone

aspirational, personal, and educational

Brand Values

• •Sustainability
• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Nostalgia and Storytelling

Best Practices

• •Always Tell the Story: Frame every item as more than just a product. Give it a history, a personality, or a future. Use evocative language that hints at the life it has lived and the adventures it has yet to see. This transforms a simple purchase into a meaningful adoption.
• •Lead with Uniqueness, Support with Sustainability: The primary draw for the customer is a unique style. Lead your copy with this benefit. Then, naturally weave in the sustainable aspect of choosing vintage as a powerful secondary value proposition.
• •Speak From "I" to "You": Maintain the personal, founder-led voice. Write as if you are personally showing a treasured find to a friend. Use "I found this..." and "Imagine your..." to create a direct and intimate connection with the customer.
• •Educate, Don't Lecture: Share interesting details about the garment —the fabric, the era's silhouette, the designer's history —to build value and appreciation. Keep it brief and fascinating, like sharing a fun fact, rather than a dense history lesson.
• •Maintain Aesthetic Harmony in Words and Images: Ensure the tone of the copy always matches the visual aesthetic. If the photo is bright, clean, and minimalist, the copy should be clear, concise, and inspiring. This creates a seamless and immersive brand experience across all platforms.

Social Perception

trusted and reliable source for high-quality vintage items; strong, curated aesthetic; personal and attentive shopping experience

Copy Examples

• •Some dresses are just made for sun-drenched daydreams. This 70s floral number is one of them. With its airy cotton and hand-stitched details, it tells a story of garden parties and road trips with the windows down. Ready to write its next story with you? ✨ Tap to make it yours.
• •A masterclass in 80s power dressing. This structured wool blazer isn ’t just a piece of clothing; it ’s a piece of architecture. Featuring sharp, padded shoulders and a timeless double-breasted cut, it was designed for making an entrance. Meticulously sourced and in impeccable condition, it ’s ready to bring a dose of confident nostalgia to your modern wardrobe.
• •It ’s Here: Your Next Favorite Story
• •Wear the change you want to see. Our curated vintage collection offers timeless style that ’s kinder to the planet. Each piece is hand-selected for its quality and character, giving you a wardrobe that ’s as unique as you are. Ditch fast fashion and discover a more beautiful way to dress. Shop Long Liv Vintage.
• •Your Personal Vintage Stylist Awaits. Get a Style Box curated just for you.